Malvern, Pa. (PRWEB) September 14, 2011
HMP Communications, a leader in multimedia healthcare communications, has announced that a number of its journals will soon launch digital tablet editions. Cath Lab Digest and Annals of Long-Term Care will be among the first to launch their tablet editions in October 2011 with other HMP journals following suit in 2012. The journals will be available for the iPad and on devices running the Android operating system.
“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more clinicians using tablets, accelerating demand for content and driving advertiser interest,” said Jeff Hennessy, CEO of HMP Communications Holdings, LLC, parent company to HMP Communications. "As physicians and allied professional usage of mobile devices and related applications continues to explode, the addition of digital tablet versions marks an exciting new era of digital innovation at HMP Communications.”
According to recent studies, an estimated 20% of U.S. physicians were using the iPad alone by the end of 2010.1 HMP Communications polled physicians and clinicians across its key medical divisions — Wound Care/Podiatry, Cardiology and Life Sciences — and found similar enthusiasm for the iPad and other tablet devices. Thirty to 35% of readers identified the iPad or other tablet device as their preferred format to read medical publications.
With more than a dozen Android tablets on the market, and the Apple iPad3 expected in 2012, the trend is expected only to continue. Across specialties, 20% to 25% of readers of HMP Communication titles say they plan to buy a tablet computer in the next 6 months. Nearly 40% of the polled physician and clinician readers say they plan to buy a tablet in the next year.
"As the app landscape expands rapidly within the healthcare and medical communities, our brands are exploring new ways to engage readers digitally," said Bill Norton, president of HMP Communications. "Adding tablet versions puts our brands at the forefront of emerging technologies within medical publishing and gives HMP a platform on which it can continue to meet the changing needs of readers while providing advertising partners a new means by which to deliver information to their target audiences."
"From enhanced presentations of our journals that are re-imagined specifically for iPads and other tablets to rich media advertisers with limitless interactivity, we are covering a lot of ground,” added Norton.
1. http://chilmarkresearchstore.com/mhinentropch.html Accessed August 31, 2011.
HMP Communications, LLC, is a leader in healthcare communications and education. The company publishes some of the nation's most well-respected journals across three key medical divisions: Wound Care/Podiatry, Cardiology and Life Sciences. HMP also offers more than 20 years' meeting management/production expertise and over a decade producing cutting-edge, online education. Visit http://www.hmpcommunicationsholdings.com for more information.