Publisher Launches Mobile “Donation & Review Machine” for the Performing Arts

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OnStage Publications has announced the launch of a mobile “Donation & Review Machine” for its performing arts publishing clients as well as performing arts organizations across the nation, all at no cost to the arts organization. The mobile app, dubbed ArtsFreePress, allows audience members at a live performance to pledge donations right from their seats, and post instant reviews via a smart phone or similar mobile device.

OnStage Publications has announced the launch of a mobile “Donation & Review Machine” for its performing arts publishing clients as well as performing arts organizations across the nation, all at no cost to the arts organization. OnStage Publications is a publisher and advertising sales company that serves performing arts organizations. They publish free program books that are handed out to audience members at each performance, and sell advertising in the programs to local businesses. Founded in 2001, OnStage has over 80 performing arts publishing partners nationwide. Focusing on more efficient and innovative ways to generate new revenue streams for the performing arts, OnStage has spent the last year developing the Donation & Review Machine.

“The app is going to help our performing arts partners as well as new arts organizations connect to patrons in real-time, and we think it could revolutionize donations, all at no cost to the arts organization” said Norm Orlowski, President of OnStage. Live “Audience Challenges” invite audience members at a performance to make small pledges for donations of $5, $10 and $25 to the performing arts organization. As each audience member makes a pledge, the overall goal of the Audience Challenge for that performance is re-calculated and posted on the live Twitter feed. Members of the audience (and their friends) viewing the feed can see that, “Somebody in the audience just pledged $25.” The contact and pledge information is organized by OnStage through the app, then passed directly on to the performing arts organization for follow up.

Engaging new, younger audience members especially, and capitalizing on the social networking craze and Twitter, ArtsFreePress gives audience members the opportunity to instantly review the performance they are watching. Reviews and comments are posted to the same live feed in which pledges are announced, allowing audience members to interact with each other, as well as their social networking friends. The feed also gives the performing arts organization direct, instant access to communicate to a live audience.

ArtsFreePress will be directly marketed to the audience through an ad campaign in the OnStage-published program books or the organization’s program books that just want the free app, that are handed out at each event. Utilizing a QR code or http://www.artsfreepress.com from their smart phone, patrons will be able to connect directly to the app without the need to download or install anything.

“Audience members spend, on average, 33 minutes browsing our program books during a performance,” says Mr. Orlowski. “Now they can also access our mobile app to make pledges or talk directly to the organizations. Performing arts groups have a significant impact on local economies. We think this kind of innovative revenue gathering is critical for their survival in times like these.”

For further information contact Norm Orlowski,
1612 Prosser Avenue Dayton, OH 45409.
866-577-3303 ext. 104.
norlowski(at)onstagepublications(dot)com
http://www.onstagepublications.com

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Norman Orlowski