Prestigious Surroundings Offer Perfect Showcase for New SenseMotion™ Insignia™ Lyla

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Swedish designer brand LELO recently celebrated the addition of LELO products to Brookstone stores across the US from October onwards, by showcasing previews of their latest SenseMotion™ Insignia™ Lyla at Brookstone’s Rockefeller Plaza location on September 8. This marks the second high-profile appearance of the LELO brand in just over two weeks, as LELO products were also showcased by Brookstone at the Venetian Hotel, Las Vegas on August 23.

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SENSEMOTION INSIGNIA

Eliane Said, LELO Sales Executive said: “We are delighted that our premium range of personal massagers have been so warmly received by Brookstone, and even more thrilled that the LELO range is now going to be extended to outlets across the country."

Swedish designer brand LELO recently celebrated the addition of LELO products to Brookstone stores across the US from October onwards, by showcasing previews of their latest SenseMotion™ Insignia™ Lyla at Brookstone’s Rockefeller Plaza location on September 8. This marks the second high-profile appearance of the LELO brand in just over two weeks, as LELO products were also showcased by Brookstone at the Venetian Hotel, Las Vegas on August 23.

Brookstone’s premium location in the Rockefeller Plaza offered the perfect setting to display the LELO range of high-end personal massagers, massage candles and massage oils. Also being shown was a special display of the company’s revolutionary Pleasure Object Lyla - including SenseMotion™ Technology and wireless remote controls never seen before in products of this kind. With a large window display and demonstration area for LELO products, the event opened the LELO brand up to huge exposure and prompted a great deal of interest from media professionals and the general public alike.

The event also served to reinforce the excitement surrounding the global launch of LELO’s SenseMotion™ Insignia™ range on September 15, where LELO’s groundbreaking new motion sensing technology looks set to revolutionize the personal massager industry.

SenseMotion™ technology with wireless remote allows customers to control the speed and intensity of vibrations via movements from the palm of their hand, all within a range of up to 12 meters/39 feet. More than this, the vibrations in the massager are mirrored in the controller – another industry first that allows couples to feel what their partner is experiencing.

Eliane Said, LELO Sales Executive said: “We are delighted that our premium range of personal massagers have been so warmly received by Brookstone, and even more thrilled that the LELO range is now going to be extended to outlets across the country. The events at the Rockefeller and Venetian hotel locations were fantastic rewards for LELO, who have always remained committed to offering only the best personal massagers on the market. Brookstone similarly demonstrates a firm commitment to quality in their retail offerings and this is what makes them such a perfect partner for LELO – I cannot wait to see the response from customers across the US.”

About LELO
LELOi AB is the Swedish company behind LELO, and also holds the Intimina by LELO and PicoBong brands under the LELO group. Recording outstanding year-on-year growth since the very beginning, the company manufactures all its products in-house and currently sells in over 35 international markets, with LELO offices extending from Stockholm to San Jose, from Sydney to Shanghai. LELO’s unique portfolio currently extends through bedroom accessories, personal massagers known as Pleasure Objects, massage oils, soy massage candles and a premium line of silk intimate apparel.

EDITOR’S NOTE: To speak with a LELO spokesperson, or to receive more information about LELO, please contact Nancy Trent or Pamela Wadler at (212) 966-0024. For International press information on LELO, please send an email to pr(at)lelo(dot)com or call the LELO office at +46 (0) 8440 04 66.

To speak with a Brookstone spokesperson, please contact Pauline Collins, Public Relations Manager, at 603.577.8166 or media(at)brookstone(dot)com.

Nancy Trent /Pam Wadler            
Trent & Company, Inc.
594 Broadway, Suite 901
New York, NY 10012
(212) 966-0024
pam(at)trentandcompany(dot)com

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NANCY TRENT
TRENT & COMPANY, INC.
(212) 966-0024
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