Smile Designer Boosts Revenue With New LED

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Leading Edge Displays provides LED sign to the Smile Designer

I like the instant communication and awareness factor that the sign generates. - Mike M

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Curtis Cavazos, Assistant General Manager at Leading Edge Displays, recently sat down with Mike Mobarak, one of the cosmetic dental technicians and part owner of The Smile Designer, to find out what kind of an impact he's had ever since he installed an LED display in front of his dental salon 5 months ago. Mobarak's "whitening wonderland," appropriately dubbed The Smile Designer, specializes in various cosmetic dentistry services from teeth whitening, full mouth reconstruction, Invisalign braces, porcelain veneers, teeth implants, all the way to helping you with your snoring and sleep apnea. Mike had the precarious task of getting his cosmetic dentistry office noticed among hundreds and hundreds of various businesses along Louetta Road in Spring, Texas. Car washes, churches, auto repair shops; not to mention your standard Walgreens (with CVS right across the street); they all had the bright illuminated electronic message boards that you can't help but stare at as you drive by. Driving down Louetta at night is literally like driving through Prestonwood in December.

Mike knew he had to advertise and market The Smile Designer; the question was how. He was already spending $2000 a month on direct mail flyers, not to mention $600 a month to cover the advertising fees for those cosmetic dentistry magazines that you see in medical facilities and hospital. Combine that with another $600 per month to pay for the billboard at the office location and Mike was left with a considerable amount of unwanted money that he had to pay each month to cover advertising and marketing costs.

Then Mike took a different approach. He called Leading Edge Displays; an international LED manufacturer to see if a bright, illuminated electronic message board might help his situation. One of Leading Edge's marketing consultants recommended a high definition, double sided, 5 foot by 8 foot LED display would be the best way to get the attention of the 100,000 cars that drive down Louetta each day. Now Mike could start showcasing specials like "First 100 customers get $150 off whitening" or "Half of Invisalign braces" just to name a few. The results were instantaneous. More and more walk in customers started to come through the doors and Mike started to see a common phrase in all the "How Did You Hear About Us?" questionnaires: the words "Saw Sign." With the increase in customer revenue generated from the LED, Mike no longer had to pay for the costly direct mail flyers anymore. When Curtis Cavazos asked him what he liked most about it he said, "I like the instant communication and awareness factor that the sign generates. I change my messages, backgrounds, and animations every week to keep things fresh. My customers love it." So the next time you're driving down Louetta and you want to get that toothache looked at or your teeth whitened, head on over to The Smile Designer on Louetta Road. You can't miss it. No seriously- you can't miss it. It's the brightest LED on Louetta.

About Leading Edge Displays:
Based in Houston, TX, Leading Edge Displays provides the US with LED signs, which are the most effective on-site marketing tools that help generate more business for companies of all sizes. The Texas LED sign company offers these on-site advertisements to allow businesses to grow in terms of clientele and local recognition. For more information, call 877-433-5148 (Toll Free) or visit http://www.leadingedgedisplays.com.

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Janet Glasscock
Leading Edge Displays
281-866-0790
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