Blekko Launches the First Web Grepper

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Blekko Continues Efforts Around Search Transparency and Openness by Opening Up Web Index

blekko, the spam-fighting search engine, announced today the launch of Web Grepper, a new tool that allows users to go beyond keyword search to also look at coded information embedded in webpages. Web Grepper does this by “grepping” – or searching – lines of code within Web files to identify relevant or matching domains based on specific topics and search terms. In doing so, the tool gives users access this valuable data and furthers the company’s goal of an open and transparent web.

The Web contains an incredible amount of data that keywords can’t access: How many sites have Facebook ‘Like’ or a Google Plus +1 button? How many sites have embedded Lady Gaga’s “Born this Way” music video? With Web Grepper, users gain insight into useful, and often unseen, data about websites including advertising, AdWords, back links, cookies, and more information that is embedded within the Web domain’s file. By enabling users to leverage this data, marketers and consumers who are concerned with transparency can access a truly unique competitive analysis tool based on the coded information in blekko’s index.

“With Web Grepper, we’re offering our users unique access to the blekko index and embedded information that cannot be found on other search engines,“ said Rich Skrenta, CEO of blekko, “This allows users to uncover incredibly useful data that was previously inaccessible through a keyword search.”

blekko users submit questions to Web Grepper that they would like to see “grepped,” and the blekko community then votes each day to determine which of these questions will be analyzed, and have the results ultimately showcased in a report. Marketers can also use Web Grepper as a market analysis tool to see the top results.

To ensure that the Web Grepper is not being used as a hacking tool to obtain personal and private information, blekko will be manually reviewing “greps” and monitoring for malicious data mining behavior, such as collecting credit cards or social security numbers.

About blekko
blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from US Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. blekko has 25 employees, including former Google and Yahoo! Search engineers.

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Samantha Murillo
SutherlandGold for blekko
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