Pure Performance Fuses Strategic Communications with Innovative Technology to Help Companies Better Serve Customers

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Innovative Communication is What Drives Consumer Behavior From Interest to Loyalty and Advocacy

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Businesses today realize that innovative communication is what drives behavior, from interest to loyalty and advocacy.

Pure Performance Communications, a new subsidiary of Pure Performance, Inc., was created to help businesses transform marketing messages into strategic business communications by making deeper connections with customers, through innovative and collaborative technology. The new subsidiary specializes in PR, marketing and social media strategy, collaborative technology consulting and organizational training and workshops.

“Today’s consumers are wired and ready to receive information their way,” said Deirdre Breakenridge, a 20 year veteran in the PR industry and CEO of Pure Performance Communications. “Strategic communications is a critical part of the engagement equation. The other part of the equation is the understanding and development of collaborative technology that allows you to connect with your customers where they congregate. Businesses today realize that innovative communication is what drives behavior, from interest to loyalty and advocacy,” she further stated.

Pure Performance Communications works in a variety of industries including, but not limited to: technology, consumer retail, healthcare, non-profit, education, security and broadcast. Working with companies across the globe has given the firm’s professionals an in-depth look at the powerful combination of communication and collaborative technology to reach striking results. Taking a PURE approach, Pure Performance Communications combines its ability to reach the right People, with a sense of Urgency, to build Relationships and Engage with constituents on a higher level.

“It was a natural progression for us to create a division of Pure Performance with a strong focus on strategic communications through innovative technology. Today, consumers expect their communication to be meaningful and their brands to provide valuable information. They also require their brands to interact with them through their favorite channels, on the networks they enjoy and where they spend a bulk of time collaborating,” stated MC Skrobola, founder of Pure Performance, Inc. and CTO of Pure Performance Communications.

Pure Performance Inc. is a consulting firm founded in 1994 to help organizations with Enterprise Resource Planning (ERP) and web site strategy, design, and development. The company has consulted for companies including J.Crew, ADP, Ernst & Young LLP, AT&T, Lucent Tech, Hershey’s, Kraft, and Hoffman LaRoche.

About Pure Performance Communications
Pure Performance Communications is a subsidiary of Pure Performance, Inc. The company fuses strategic communications with innovative technology to impact business communications from consumer interest to brand loyalty and advocacy. The firm specializes in marketing, PR and social media strategy, technology consulting and organizational training and workshops on innovative social communications. For more information on Pure Performance Communications, visit the company’s website at http://www.pureperformancecomm.com.

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Deirdre Breakenridge

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