StrongMail to Present Lifecycle Email Marketing Strategies at ad:tech London

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Attendees to hear strategies for boosting email marketing campaign performance by 600% with multi-step lifecycle marketing programmes.

StrongMail

www.StrongMail.com

Interactive marketing expert Hari Saini will present actionable strategies and in-depth case studies from leading brands that have generated between 2X and 15X lifts in performance from their email marketing programmes with lifecycle marketing.

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it is hosting a free seminar on lifecycle email marketing at ad:tech London on 22 September 2011. The free seminar titled "Boost Email Marketing Performance by 600% with Lifecycle Marketing" will offer attendees the opportunity to hear proven tactics for planning, implementing and optimising successful, multi-step lifecycle email marketing programmes.

Interactive marketing expert Hari Saini will present actionable strategies and in-depth case studies from leading brands that have generated between 2X and 15X lifts in performance from their email marketing programs with lifecycle marketing, including InterContinental Hotels Group and Travelocity. StrongMail will also be performing live demos of its drag-and-drop lifecycle marketing solution at Stand 266.

StrongMail at ad:tech London

Live Seminar: "Boost Email Marketing Performance by 600% with Lifecycle Marketing"
22 Sept. 2011
13.10 - 13.40
From building the case internally, to technical and tactical considerations, this interactive session will provide attendees with the steps and strategies that are needed to implement and run an effective lifecycle email marketing programme.
Speaker: Hari Saini, Customer Success Manager, Emerging Media, StrongMail

Live Demo: "StrongMail Message Studio and Drag-and-Drop Lifecycle Marketing"
Stand 266
10.00 - 17.00
See firsthand how StrongMail's Lifecycle Marketing solution enables marketers to design and automate powerful, event-triggered email marketing programmes with drag-and-drop simplicity. Fully integrated with StrongMail's enterprise-grade email marketing system, StrongMail Lifecycle Marketing makes it possible to easily launch welcome, cart abandonment, win-back and other multi-stage dialogues without IT involvement.

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programmes with cutting-edge lifecycle marketing capabilities and the ability to deliver millions of highly personalised messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

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