InTheAirNet’s New A-Series Seat Display System Makes In-Flight Entertainment More Affordable and More Personal

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Passengers can now play content from their PED onto seat displays, or use a menu on the screen to access the airline's media content.

InTheAirNet (ITAN) today unveiled its second new Android-based IFE distribution system – the ITAN SDU – at this week's APEX 2011 Expo. This new addition to ITAN's a-series line of “Personalized Productivity” products dramatically reduces costs for airlines while giving passengers the option of using a large seat display to play their own content, from their personal entertainment device (PED), or to enjoy the airline's media offerings.

With the a-series SDU (seat display unit) system, seat boxes and servers that traditionally control seatback displays are eliminated. Instead, passengers use a touch menu on the seatback screen to access the airline's on-board entertainment selections.

Or, if preferred, passengers can simply plug their PED, such as smartphone, iPhone, iPad, laptop or Android device, into the seat display to play their own media content or connect to the Internet on broadband flights.

“Our SDU system offers high-resolution displays to deliver, on demand, multiple movies and other IFE features to all seats,” said Michael Rogerson, ITAN's chairman. “That is a capability that current wireless systems can't offer with our reliability and flexibility. The a-series SDU will do that and play content from the passenger's PED as well.”

Rogerson also noted that other benefits of the a-series SDU include its slim profile, which allows the display unit to fit into compact new seat models, and its light total system weight. In addition, the SDU system's built-in storage and Android architecture allow programs to be synchronized to an aircraft's flight stages, as well as edited for specific destinations, without the need for a separate server.

Earlier in the APEX show, InTheAirNet announced its other new a-series “Personalized Productivity” system – the ITAN ARM. Also based on an Android platform, it eliminates seatback displays entirely in favor of personal connection units (PCUs) in seat armrests that provide in-flight entertainment, information and power to the passenger's personal entertainment device (PED).

Demonstrations will be available at ITAN's exhibit during the APEX show from September 13-15.

InTheAirNet is a global supplier of IFE cabin distribution systems, developed through innovation, for passenger and business/VIP aircraft with advanced electronics, unique software applications, and leading system solutions. ITAN is part of the Rogerson group of companies that do business in 104 countries with airlines, governments and a wide range of operators of new and existing fleets. Rogerson products include flight-deck avionics, cabin systems, broadcast TV, and satellite imagery maps.

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