"The Classics Recipe Collection brings together the nation's favourite dishes in one easy to follow cookbook. Seven has a long established track record of creating delicious, failsafe recipes that Sainsbury's customers love to make"
London (PRWEB UK) 14 September 2011
The 196-page hardback is packed with delicious cooking solutions, illustrated with stunning food photography. Whether cooking everyday family meals or entertaining friends for a special occasion, the easy-to-follow recipes – from internationally inspired mains to great British puddings –is guaranteed to expand your repertoire.
Every delicious recipe from Beef Bourguignon to Chicken Tikka Masala has been tried and tested by Sainsbury’s team of experts and many can be on the table within 45 minutes or less. The easy-to-follow recipes are divided into sections, from delicious starters and main courses to tasty side dishes and irresistible puddings.
The Classics Recipe Collection is a joint enterprise between Sainsbury’s and Seven, the award-winning strategic content agency. It follows the success of the Summer Recipe Collection Baking Recipe Collection, Cocktails by Sainsbury’s and Winter Recipe Collection by Sainsbury’s. The latter was the first recipe book by the supermarket and became the best selling non-celebrity cookbook in the run up to Christmas last year.
The classic recipe collection by Sainsbury’s book was developed by the experienced in-house team at Seven.
Dorcas Jamieson of Seven says:‘ The Classics Recipe Collection brings together the nation's favourite dishes in one easy to follow cookbook. Seven has a long established track record of creating delicious, failsafe recipes that Sainsbury's customers love to make. This enables us to create practical, great value recipe books that customers can use everyday, whatever the occasion.'
Contact at Seven:
3-7 Herbal Hill
Tel: 020 7775 5549
Notes to editors:
- Seven is an award-winning, multi-channel customer engagement agency.
- Expert in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive e-zines, video, iPhone and iPad apps.
- Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstone’s.
- For further information find us at http://www.seven.co.uk or contact Shareena Ali, PR, Shareena.ali(at)seven(dot)co(dot)uk 020 7775 5549.