Columbus, OH (PRWEB) September 19, 2011
Safe Auto Insurance Company, recognized as a leading consumer direct minimum limit auto insurance provider in the U.S., unveiled its “Morenimum™" advertising campaign for the fall of 2011. The campaign introduces the company’s new higher limits coverage option in select regions. The new coverage limits were introduced in Indiana early this year and will be expanded rapidly to other states in 2011-2012.
The company trademarked the name “Morenimum,” as a nod to its roots in minimum limit insurance. New commercials say the company “now proudly offers the option of a little bit more – higher limits, same great value.” According to Jon P. Diamond, President of Safe Auto Insurance, “Since 1993, we have offered drivers the state required coverage they need to stay legal. However, car insurance isn’t always a one-size-fits-all proposition,” Diamond says. “So in addition to the same affordable minimum coverage we’ve always offered, we’re now proud to offer what we call Morenimum™ coverage. It’s more coverage, but because it’s being offered by Safe Auto, it’s still a great value.”
ABOUT SAFE AUTO INSURANCE COMPANY:
Safe Auto Insurance Company, founded in 1993, is the world’s largest state-minimum property and casualty insurance carrier. Headquartered in Columbus, Ohio, the company provides coverage to automobile drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Texas, Virginia and Kansas; as well as four regional call centers. A direct-to-consumer car insurance company, the mission of Safe Auto Insurance is to “keep you legal for less” – helping motorists obtain high quality yet inexpensive coverage. For more information and for a car insurance quote, visit http://www.SafeAuto.com.