More than 50,000 View Video, Others Pledge to Unplug from Technology on October 2

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More than 50,000 have viewed a video promoting Day to Disconnect, an initiative to get people to collectively pledge 1 million hours in which they unplug from technology and reconnect with others. This Oct. 2 event is sponsored by Unplug & Reconnect (http://www.unplugreconnect.com) and Ohr Naava.

Unplug & Reconnect is leading the movement for people to find a balance between their technology-laden, multitasking selves and their creative, emotional and spiritual needs.

The Day to Disconnect initiative asks people to pledge part or all of their day on Sunday, Oct. 2, unplugged from technology.

Imagine dining at a table surrounded by empty chairs . . . playing basketball alone . . . or attending a board meeting with no one else there. When people tie themselves to technology – tuning into smart phones or laptops rather than into those around them, pursuits that were meant to be communal turn solitary. By plugging into technology people become, ironically, more alone than ever.

That’s the message of a thought-provoking video produced to create awareness of our current state of digital overload and of the need to find a balance between our technology-laden, multitasking selves and our creative, emotional and spiritual needs. Since it was released on YouTube Sept. 1, the video has gone viral, attracting more than 54,000 viewers and growing.
The video was produced to promote the “Day to Disconnect.”

Sponsored by Unplug & Reconnect and Ohr Naava (a Brooklyn-based Jewish women’s organization), the Day to Disconnect initiative asks people to pledge part of their day, all day, just a few hours, or even just one hour, on Sunday, Oct. 2, unplugged from technology so that they can reconnect with the people and events that are important to them. The goal is to raise 1,000,000 Unplugging hours on that one day. Since registration first opened for the event, people have pledged more than 30,000 Unplugging hours – with more pledges coming in every minute.

“We can see by the overwhelming response to the video, and by the number of people who are starting to register for Day to Disconnect, that a growing number of people are concerned with our obsession with technology,” noted Dr. Joseph Geliebter, CEO of Unplug and Reconnect. “Day to Disconnect is a movement that asks people to do something productive with their concerns.”

Offering motivation to unplug on Oct. 2, the Day to Disconnect video depicts people undertaking everyday activities, such as a father pushing a child in a swing or a couple meeting for lunch. Each vignette shows how the abuse of technology affects relationships by making those who are significant disappear from the moment.

One commentator called the video “very powerful and meaningful” and noted, “As a student in college, I see how technology has just taken over. It’s crazy.”

“I’m so happy someone made this,” said another commentator. “While phones and computers are very useful, [they] should be used moderately and not at the expense of others.”

To view the video, register to pledge Unplugging hours on the Day to Disconnect, or to learn more about the Unplug & Reconnect initiative, please visit the Unplug & Reconnect blog at http://unplugreconnect.com.

About Unplugging and Reconnecting™
Unplugging and Reconnecting™, a Mind Over Body® Inc. enterprise, was created in response to our current state of digital overload. U&R is leading the movement for people to find a balance between their technology-laden, multitasking selves and their creative, emotional and spiritual needs — to benefit from one while sustaining the other.

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Joni Scanlon
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