Casa Noble Tequila and Legendary Guitarist Carlos Santana Engage Bar Louie Diners Using SpyderLynk SnapTags

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SnapTags featured in Bar Louie menu offers diners the opportunity to win a VIP trip to a Carlos Santana Concert

Bar Louie SnapTag

Diners can win a VIP trip for two to a Carlos Santana concert

SnapTags allow consumers to easily engage – no special phones required or apps to download – and Bar Louie is providing consumers with a compelling offer to win a free trip and see a guitar legend perform!

SpyderLynk, creator of the SnapTag™, a logo-centric, more accessible QR Code alternative, announced today that it was chosen by Patrick Henry Creative Promotions, Inc., a leading marketing agency serving the restaurant industry, to manage an innovative mobile marketing campaign for Casa Noble Tequila and Bar Louie because of its innovative “snap and send” technology, which allows mobile consumers to activate a dialogue with brands by simply taking a picture of the SnapTag with their mobile phones.

Casa Noble Tequila and Bar Louie, a hip neighborhood restaurant and bar with over 50 locations nationwide, have teamed up to offer diners the opportunity to win a VIP trip for two to a Carlos Santana concert using the innovative SnapTag™ technology. Legendary guitarist Carlos Santana became an investor in Casa Noble Tequila earlier this summer because of his love for the premium tequila, which is being offered on Bar Louie menus.

SnapTags are being featured on Bar Louie’s special fall menu, alongside special drink offerings made with Casa Noble Tequila. Bar Louie diners can snap and send a picture of the Casa Noble SnapTag to receive a video featuring Santana and be entered in a drawing to win Santana concert tickets and more. The campaign begins on September 6, 2011 and ends October 31, 2011.

“This is an innovative way for both Bar Louie and Casa Noble to drive sales while building brand affinity,” said Nicole Skogg, SpyderLynk Founder and CEO. “Our research confirms that the most successful mobile marketing campaigns are those that make it easy for consumers to participate, and most important, deliver real value. SnapTags allow consumers to easily engage – no special phones required or apps to download – and Bar Louie is providing consumers with a compelling offer to win a free trip and see a guitar legend perform!”

“We are excited to partner with Bar Louie to raise the visibility of our premium tequilas with consumers and further build our brand, said Jose “Pepe” Hermosillo, Co-Founder of Casa Noble. “This campaign helps us to achieve our goal to introduce our premium brands to a broad base of consumers served by Bar Louie.”

“We’re delighted to work with SpyderLynk to deliver a seamless and engaging campaign for our client, Bar Louie, and their premium vendor, Casa Noble,” said Michelle Fossett, Director of Casual Dining at Patrick Henry Creative Promotions, Inc. “We looked at a number of digital technologies, and felt that SnapTags offered the most compelling mobile barcode solution in the market today.”

About SpyderLynk
SpyderLynk activates branding to drive marketing results. SpyderLynk, the creator of the branded, algorithm-driven SnapTag™, enables brands such as Coke Zero, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others to engage consumers and accelerate purchase cycles. A more sophisticated SnapTag technology turns brand logos, featured on any type of packaging, advertising, signage or screens, into interactive marketing tools. Consumers with smart or standard camera phones can activate SnapTags to instantly access offers, content, promotions, and information. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at http://www.spyderlynk.com. Follow us on Facebook (facebook.com/snaptag), Twitter (@SpyderLynk) and through the #SnapTag hashtag.

About Bar Louie
This hip neighborhood restaurant and bar specializes in handcrafted signature martinis and cocktails, in addition to an exceptional selection of distinctively prepared small plates, sandwiches and burgers. Bar Louie boasts a unique variety of beers, microbrews and over 20 wines by the glass to round out their impressive beverage menu. Full menu is served all day and kitchen is open until last call. Bar Louie has over 50 locations nationwide, for more information visit http://www.barlouieamerica.com.

About Casa Noble
Casa Noble produces about 150,000 liters of premium organic tequila of different ages each year. At Casa Noble, each detail of the production process-from cultivating the blue agave plants to the lengthy aging process-insures the properties and aromas unique to the tequila. One of the most important factors in great tequila is the agave. Casa Noble is a distillery and also an agave grower with more than 3,000 acres of agave fields under cultivation. One of the secrets of ultra premium Tequila is in the soil from which it comes and for this reason, Casa Noble only uses agave from its own fields located in the hills near the city of Tequila in the state of Jalisco. These regions inside the designated area of the origin of tequila contain a unique soil that produces the best blue agave. For more information, please visit: http://www.casanoble.com.

About Patrick Henry Creative Promotions, Inc.
Established in 1987, Patrick Henry Creative Promotions, Inc. creates award-winning food and beverage programs, menus and training materials for national restaurant and hotel chains. Some of its clients include Bar Louie, Ruby Tuesday, The Palm Restaurants, Buffalo Wild Wings Grill & Bar, El Chico Cafe, Cantina Laredo, Good Eats, Cool River, III Forks, Hilton Hotels Corporation, McCormick & Schmick’s Seafood Restaurants, Omni Hotels & Resorts, Outback Steakhouse, Quaker Steak & Lube, Hard Rock Café, The Cheesecake Factory, and TGI Friday’s. For more information, please visit http://www.phcp.com.

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Melodye Demastus
Melrose Consulting
(614) 579-9192
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Nikki DiFilippo
SpyderLynk
(216) 780-0472
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