Televerde Becomes Newest Agency Partner of Eloqua

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Partnership Creates Opportunities for Revenue Engine Acceleration

Televerde’s unique ability to integrate its world-class teleservices and contact data into Eloqua-powered marketing automation programs is high-value for our customers,

Televerde has become an Agency Partner of Eloqua, a relationship that enables the leading integrated demand creation agency to integrate its tele-services practices with the power of a leading marketing automation provider. The partnership creates a strong combination of human touch practices blended with a digital touch solution that result in the generation of highly qualified, well-scored sales opportunities.

With more than 15 years of demand creation and lead nurturing experience within the high-tech sector and other industries, Televerde has developed tele-based best practices and methodologies that integrate sensibly with marketing automation practices to optimize demand creation program performance.

“Becoming an Eloqua partner was the logical next step in the evolution of our expanding integrated nurture practice,” says Bryan Ehrenfreund, Vice President of Digital Strategies for Televerde “With increased market adoption of marketing automation tools and with Eloqua as one of the leading providers of the solution, our partnership creates a one-two punch that adds tremendous value for clients of our respective organizations.”

Ehrenfreund explains that Televerde has developed workflow-driven lead nurturing methodologies that help to determine the right cadence of relevance-centric touch points with an organization’s customers and prospects.

“Our approach to lead nurturing is based on determining the right mix of web, social, email and tele-based outreach that creates opportunities for improved lead qualification, lead scoring and, when necessary, corrections in terms of the lead flow,” states Ehrenfreund. “The outcome is a much improved synchronization of the buyer and seller journey which accelerates the velocity of the opportunity within the sales pipeline and creates more sales-ready opportunities reps are anxious to work, thereby improving sales and marketing alignment.”

“Televerde’s unique ability to integrate its world-class teleservices and contact data into Eloqua-powered marketing automation programs is high-value for our customers,” says Rob Brewster, Eloqua’s Senior Vice President of Business Development. “Televerde’s solutions are specifically designed to optimize results from demand creation and lead nurturing programs, so their capabilities are ideally suited for companies that are utilizing marketing automation to improve their revenue performance.”

Brewster says the relationship with Televerde helps fulfill the objective of Eloqua’s partner network, which is to provide the best support to customers. “Televerde’s services extend the level of customer value we’re able to provide, so their fit with Eloqua is a natural and we’re looking forward to a long-term collaborative partnership.”

Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class tele services. Televerde offers several videos featuring its views on effective lead nurturing as well as a white paper on “The Elegance and Value of Integrated Nurture.” For more information, visit http://www.televerde.com, email info@televerde.com, subscribe to the Create & Accelerate blog, or call +1 888-787-2829.

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. For more information, visit http://www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand(at)eloqua(dot)com.

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Larry Fleischman
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