The Block at Orange to be Renamed and Rebranded as 'The Outlets at Orange,' Orange County's Only Outlet Center

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The Block at Orange will officially be rebranded as The Outlets at Orange, which will further cement the center’s significance as one of the leading open-air shopping, dining and entertainment destinations in Southern California. The new name will signify its distinction as the only outlet and value retail destination in Orange County, California.

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The Block at Orange will officially be rebranded as The Outlets at Orange, which will further cement the center’s significance as one of the leading open-air shopping, dining and entertainment destinations in Southern California. The new name will signify its distinction as the only outlet and value retail destination in Orange County, California.

“The Outlets at Orange will deliver a great mix of outlet retailers, as well as dining and entertainment choices, which aligns it better with The Mills’ overall unique brand of shopping,” said Gregg Goodman, President of the Mills. “With the growing number of outlet brands already open and coming soon to this property, the new name better reflects our vision, which will offer long term value to the tourism economy and the local market.”

Shoppers will begin to see the new branding elements over the next 30 days. Anticipated changes include new exterior signage, website, brochures and other promotional materials.

The Outlets at Orange, originally built in 1998, will continue to boast 800,000 square feet of retail space with nearly 100 recognized outlet and value retail stores, restaurants and family fun entertainment venues. As part of this transformation, a popular mix of designer name brand outlet stores, including Calvin Klein, DKNY Company Store, Tommy Hilfiger Company Store, Perry Ellis and Original Penguin have recently opened.

In addition, Esprit will open this fall, while Seattle-based Nordstrom, Inc. (NYSE: JWN) has announced plans to open a 35,000 square foot Nordstrom Rack at The Outlets at Orange during spring 2012. More stores will be announced at a later date.

As part of the rebranding, shoppers will enjoy improved access and amenities. A new entrance from the 22 Freeway will provide more direct access into the center. New tower signage will be updated to reflect the new name and provide increased visibility from the freeway. Other customer amenities will further enhance the overall shopping experience, including newly-renovated restrooms, which will be completed by 2012.

“The Outlets at Orange is an ideal destination addition for area visitors and convention attendees,” said Charles Ahlers, President of the Anaheim/Orange County Visitor and Convention Bureau. “ Shopping is a top leisure activity and the new Outlets at Orange provides us with another great experience to offer our guests and give them reasons to extend their length of stay in our area. It will also generate additional area revenue and employment to further boost our economy.”

For more information about The Outlets at Orange and a complete list of retailers, please call (714) 769-4000, visit http://www.theoutletsatorange.com or check us out on Facebook at http://www.facebook.com/outletsatorange and Twitter at http://www.twitter.com/outletsatorange.

About The Outlets at Orange
The Outlets at Orange, formerly named The Block at Orange and part of The Mills® portfolio owned by Simon Property Group, is one of the leading open-air shopping, dining and entertainment destinations in Southern California with nearly 100 outlet and value retail stores, including Last Call by Neiman Marcus, Saks Fifth Avenue OFF 5TH, H&M, G by Guess, Ann Taylor Factory Store and Nike Factory Store. Shoppers can enjoy lunch or dinner at great restaurants including Dave & Buster’s, T.G.I. Friday’s, Johnny Rockets, Market Broiler and Café Tu Tu Tango. Family fun is a must at Lucky Strike Lanes, Van’s Skate Park and AMC 30 Theatres, featuring its IMAX experience. Plus, the Burke Williams Day Spa offers much needed rejuvenation and relaxation.

The Outlets at Orange is located at the intersection of I-5 and State Highways 22 and 57 in Orange, CA, about 33 miles southeast of Los Angeles. It is open regularly from 10 a.m. – 9 p.m. Mon-Thurs, 10 a.m. – 10 p.m. Fri-Sat, and 11 a.m. – 9 p.m. on Sunday. For more information on The Outlets at Orange, please call (714) 769-4000, visit http://www.theoutletsatorange.com or follow The Outlets at Orange on Facebook at http://www.facebook.com/outletsatorange and Twitter at http://www.twitter.com/outletsatorange.

About The Mills, A Simon Company
The Mills®, one of Simon Property Group's five real estate platforms, is comprised of 16 value-oriented retail destinations totaling over 24 million square feet. The Mills offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 392 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at http://www.simon.com.
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Michael Goodman
Bitner Goodman
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Carolyn Popescu
Bitner Goodman
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