Lijit Networks’ Founder and CEO Speaking at Signal Chicago

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Todd Vernon Discusses How to Use Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reach the Independent Web at Scale

Todd Vernon, Founder and CEO of Lijit Networks, will be speaking in front of key executives in the online advertising industry at Signal Chicago, one of the industry’s most respected conferences. Signal Chicago: Marketing in Real Time Conversation is hosted and curated by John Battelle, Founder and Executive Chairman of Federated Media. It is the third event in a series of FM conferences this year that brings together senior level executives in a forum of rapid-fire presentations, case studies and conversations.

WHAT: A new set of new tools have cropped up over the last couple of years that enable brand advertisers to reach the independent web at scale. In this session, Todd Vernon will discuss supply side platforms (SSPs), real-time bidding (RTB), and private exchanges. Specific topics include using SSPs to source inventory, leveraging audience analysis to access desired themes and conversations, exposing audience and content segments to automated buyers, and using audience futures to reserve media through private exchanges.

WHEN: September 20, 2011 at 4:10 pm

WHERE: Signal Chicago will be held at the W Hotel in Chicago, located at 644 North Lake Shore Drive, Chicago, IL, 60611

For more information on the event, please visit http://www.federatedmedia.net/events/5/.

About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 40,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at http://www.lijit.com.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

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Sonya Caprio
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