Relevate Adds Response Performance Indicator to New Movers ID

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Leading US marketing data provider enhances marketing list of new movers with additional data that predicts front-end response and back-end performance

New Movers ID has been the trusted data source for national and local retailers, insurance providers and financial institutions for years.

Relevate announced today, that New Movers ID™ has been enhanced with Relevate’s proprietary Response Performance Indicator (RPI). RPI effectively predicts front-end marketing response and back-end payment performance. This data model, applied at the Zip+4 level, is available as a data select on New Movers ID mailing list and telemarketing records. Marketers can select only the records that meet the performance criteria for a particular offer, or customize offers to reach all new movers within a specific geography. Additionally, Relevate is waiving the selection charge for RPI on New Movers ID orders through October 31, 2011. Learn more about this special offer.

Scott Johnson, vice president data solutions said, “New Movers ID has been the trusted data source for national and local retailers, insurance providers and financial institutions for years. Direct marketers have had great success with the data as well, and this new selection capability will allow marketers to effectively target back-end payment performance which is important for ‘bill me later’ and continuity offers.”

Relevate offers multi-sourced targeted mailing lists and telemarketing lists for marketers who want to reach people who are planning a move, or new movers who have just relocated. New Movers ID is updated daily from on-going data feeds sourced from numerous raw sources. Relevate harnesses the strength and eliminates the weaknesses of these multiple data sets to produce a powerful, unique and invaluable life event solution for marketers. Through years of testing and refinement, Relevate has developed a build process that eliminates over 50% of the records we receive. These records are identified as undeliverable, or simply are not new moves. Data can be ordered directly through a sales representative, who can offer advice on the best combination of selects to help marketers achieve the desired return on investment for a particular offer, or online through Smart Select. Users of the Smart Select count and order system enjoy access to run multiple counts and “what if” scenarios when determining the best prospects for a particular marketing campaign.

About Relevate™
Relevate, with its headquarters in Springfield, Virginia, is a leading digital data solutions provider offering a comprehensive range of marketing intelligence and data driven marketing solutions. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.

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Gay Bitter
Relevate
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Relevate, data append, data acquisition, data enhancement