OnTheSnow.com Revamps Site, Expands Personalized Content Just in Time for the Ski and Snowboarding Season

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OnTheSnow.com upgrades website to include a resort recommendation engine that helps users find the perfect winter destination, expert gear reviews from hands-on testing and expanded editorial content tailored for users based on site activity and location.

OnTheSnow, the most visited snowsports website in the world, is proud to unveil a complete redesign of the site, revamping its appearance, content and functionality to enhance the user experience for skiers and snowboarders. The upgrade brings a new look and feel to the site, incorporating features like recommendation engines, more engaging photo, video and editorial content, and a focus on a more a personal experience that connects users with the site as well as other members of the OnTheSnow community.

“This redesign illustrates how we’re continuing to provide OnTheSnow’s users a best-in-class experience, including a new personalization feature that not only delivers the content that brings them to the site, but also encourages users to explore new ways to enjoy their sport,” said Chad Dyer, global managing director of Mountain News Corporation, which operates OnTheSnow. “The site has earned its position as the world’s most visited snowsports platform because we’ve connected skiers and snowboarders with the resources they need, and we’re committed to improving that relationship, both as a partner and a guide.”

To deliver the most relevant content, OnTheSnow now employs a proprietary algorithm that delivers customized content such as destination resort recommendations and feature articles that align with users’ interests based on prior site activity. As skiers and snowboarders plan a trip, search for gear or consider reviews before making a purchase, OnTheSnow takes into account their preferences and location, and then presents options and recommendations based on those interactions. This personalization also spills over into ad presentation, combating ad blindness with offers and deals that are tailored around user behavior.

Home Page
The sleek new homepage welcomes the nearly 7 million annual skiers and boarders to OnTheSnow’s popular snow reports, vacation planning deals and gear reviews. The new design elevates key content such as featured articles, deals, gear and video to deliver a steady stream of information that keeps visitors engaged, while customized pull-down menus send users straight to their favorite parts of the site. Together, these updates create an easy to navigate, all-in-one destination for a daily fix of news, reviews and updates from the world of snowsports.

Snow and Resort Data
Snow and resort data, which have always been a core offering, have also received a reboot and now appear in formats that deliver more relevant information with fewer clicks. The first-of-its-kind resort recommendation engine lets users find the perfect resort for their next trip by selecting features important to them, like family friendliness and location. Relying on suggestions from the community and the site’s more than 10,000 user reviews and ratings, the recommendation engine creates a personalized list of top resorts based on users’ criteria, and then lets them explore each to learn more. And to better present resort conditions, a new tool allows users to view recorded snowfall over the last five days along with the forecasted snowfall for the upcoming five days, giving users a broader picture of the conditions they can expect during an upcoming trip.

Gear Reviews
More than 1 million unique visitors browsed OnTheSnow’s gear section last season, a reflection of the growing number of skiers and snowboarders who use the web to search of reviews they can trust before making a big purchase. OnTheSnow has responded to this trend by conducting full scale gear tests at Winter Park, Colo., and Snowbird, Utah, to provide the most up to date reviews in the industry, including weekly takes on an array of hardgoods, softgoods, accessories and tech gadgets. Reviews resulting from OnTheSnow’s rigorous testing process include photos and easy-to-read rankings. A new section of the site called “Editor’s Picks” features the most detailed reviews from the site’s editorial team. The site’s gear finder and gear guide app connects visitors with OnTheSnow’s product and review database to find the best fit for their needs, based on sport, sex and skill level.

OnTheSnow’s photo and video galleries allow visitors to view clips and images submitted from ski resorts around the world in “real time.” The gallery gives OnTheSnow visitors an aspirational and inspirational look into what’s happening in skiing and riding at more than 2,000 resorts across the globe—as it happens. To supplement third-party and user-generated content, OnTheSnow is producing several in-house series, including the “Science of Snow” featuring snow guru Joel Gratz and “Resort Preview” guides which will be features throughout the season.

The new OnTheSnow features a robust library of content, allowing for more finely-tuned recommendations for visitors. Users’ selections of articles will build content recommendation engines so that readers will only receive information they need. This system helps users discover content on a variety of topics, including lifestyle, gear, family, travel, nutrition and fitness, top news and instruction, all of which will be continuously updated throughout the season.

For more information please visit http://www.OnTheSnow.com.

About OnTheSnow.com and Mountain News Corporation

OnTheSnow is operated by Mountain News Corporation (MNC), a subsidiary of Vail Resorts. The site is visited by over 9.6 million unique skiers and snowboards a year, and is published in 14 countries worldwide. The company also provides snow reports to more than 1,500 web sites throughout the world, including approximately 400 news media websites. The Company’s pre-produced radio snow reports are delivered to affiliate stations in 17 radio networks and 800 stations across the U.S.


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