National Harbor, MD (PRWEB) September 19, 2011
Now and throughout Hispanic Heritage Month, Sept. 15-Oct. 15, many cable companies and cable networks are joining together to pay tribute to the powerful and positive influence of Hispanics in America by shining a spotlight on compelling Hispanic-themed programming and movies On Demand. This positions digital cable customers just a “click away” from the history, struggles, art and food that are emblematic of Hispanic and Latino culture.
“I am honored to be a part of Hispanic Heritage Month," said Michael Portugal, vice president, affiliate marketing, Scripps Networks Interactive. “We have such a compelling story to tell about our history and culture, and this celebration is an excellent opportunity to share the very best we bring this great country of ours. It’s an opportunity to also recognize our community’s growing influence in television; the Hispanic A25-54 population is expected to increase 12 percent and outpace all other demos in the next five years.”
“Hispanics are extreme entertainment enthusiasts,” said CTAM President and CEO Char Beales. “Taking a look at CTAM’s soon-to-be released TV viewership study*,we now know that in a variety of program genres, such as sitcoms and comedies, sports, reality competitions, and children’s programming, Hispanics watch more frequently on a TV set than total households.”
Hispanic Heritage Month provides the perfect opportunity to examine compelling figures and events in Hispanic history, and witness how Hispanic culture has contributed to the fabric of our nation. Hispanics are also taking advantage of this On Demand, with three-fifths (61%) ordering an On Demand program compared with 65 percent of digital cable households.
As partner in the effort, the League of United Latin American Citizens (LULAC) will share information about “Hispanic Heritage Month On Demand” and the associated programming through its social media and other traditional communication channels with its more than 200,000 members.
Viewers wanting to explore the cross-section of On Demand programming being offered can visit http://www.thisiscable.com. Cable’s Hispanic Heritage Month On Demand programming highlights include:
*The Hispanic sample was based on a telephone survey conducted by CENTRIS as part of the CENTRIS omnibus survey conducted from July 18-Aug. 31, 3011. This sample includes 366 randomly selected Hispanic consumers age 18+. This sample has a +/-5.3 percentage point margin of error.
LULAC is the largest Latino civil rights and advocacy group in the Unites States. LULAC works to improve opportunities for Hispanic Americans from every region looking for freedom and an honest way of life. For more information, visit http://www.lulac.org.
CTAM: the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is http://www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.
For Media Inquires contact:
Jason D. King, ABC
Director of Communications & Media Relations