TweetReach Launches Free Accounts Option, New Tweet Analysis Capabilities

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Popular Web Service Establishing Momentum as the Standard Measure for Social Media Reach

TweetReach, the popular web service that enables marketers and agencies to measure the impact of social media conversations on Twitter, today announced new Free Accounts and enhancements to TweetReach Trackers, the company's professional comprehensive analytics offering. The company also highlighted the significant momentum it has seen in 2011 as TweetReach is increasingly used as a standard measure of reach for Twitter campaigns.

TweetReach enables users to determine the reach and exposure of any keyword phrase, URL, hashtag, or Twitter name. Snapshot Reports of up to 50 tweets are free and users can purchase Snapshot Reports containing up to 1500 tweets for $20. Effective immediately, TweetReach offers a Free Account option, enabling users to easily bookmark an unlimited number of Free and Full Snapshot Reports for later viewing and analysis. The new option also allows users to download details of the reports via a CSV file or a PDF. And, users can easily share their TweetReach results with colleagues and friends.

TweetReach also offers TweetReach Pro subscriptions, a professional comprehensive analytics product that enables users to monitor and analyze an unlimited numbers of tweets in real time with TweetReach Trackers. With today’s announcement, TweetReach Pro subscriptions now include detailed hashtag and URL reporting, allowing users to know at a glance which hashtags and URLs are being tweeted about the most in their campaigns.

Miles Beckett, CEO and co-Founder of EQAL says, “EQAL is a media company that builds influencer networks around celebrities and brands and TweetReach is an important part of the platform we have built to serve our partners. With TweetReach we are able to determine the reach of our various celebrity media networks on the Twitter platform and use this information to improve the content we create and deliver to the Twitter audience.”

“Every marketer must be able to quickly and easily discover the real impact of the conversations about their brands on Twitter. TweetReach provides detailed information on reach, exposure, influencers and more with a simple, familiar interface that helps marketers understand and improve the impact of their social media activity, said Hayes Davis, co-founder and CEO of TweetReach. “Our new free accounts and TweetReach Pro enhancements make it even easier for users to analyze and improve the TweetReach of their campaigns.”

With over 600% revenue growth year-over-year, the popular TweetReach Pro service has hundreds of subscribers including 10 of the top 25 Public Relations firms in the U.S. and is tracking Twitter reach and exposure for 20% of the Fortune 500. In addition to helping brands and agencies measure and improve their social media impact on Twitter, TweetReach has been used to analyze tweets for major public media events including President Obama’s Twitter Townhall, ESPN’s X-Games 17, the final episode of The Oprah Winfrey Show, the 83rd Academy Awards, Super Bowl XLV and more.

So far in 2011, the TweetReach service has been used to run over 1,000,000 reports and the service has analyzed reach, exposure, contributor impact and more for over 111 million tweets for its customers.

About TweetReach
TweetReach is a web service that enables marketers to measure and analyze Twitter campaign reach, exposure, and contributor activity. Every day, thousands of people around the world use TweetReach to measure tweets about hashtags, URLs, brand names, and more and get in-depth metrics on reach, exposure, tweets types and contributors. Based in San Francisco, TweetReach is built by Appozite, Inc.

What’s your TweetReach?


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Laura Beck
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