GES® Launches Self-Service Web Platform

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Extensive client input results in easy ordering and time-saving tools

“We have been very impressed with the flexibility and ease of navigation of GES’ new ordering site. It is helping us deliver an enhanced experience to exhibitors,” said Vice President of Trade Shows at Dallas Market Center Robbie Armstrong, CEM.

Global Experience Specialists (GES) a leader in exhibition, event and retail marketing services today announced the launch of its self-service online application that allows exhibitors to effortlessly place orders, track assets and manage budgets.

Key features of the site include:

  •     Online access to all GES and third-party services and show information
  •     Ability to download calendar deadlines into users’ desktop calendar
  •     Easy navigation on all browsers, including tablet computers such as iPads
  •     Running shopping cart total to help exhibitors manage their spend
  •     One location for pre-show ordering and shipment tracking
  •     Enhanced notes section on every page allowing exhibitors to provide information to GES’ operations and exhibitor services teams
  •     Seamless integration with the award-winning GES National ServicenterSM, including online chat

Since 2010, more than 750 exhibitors, exhibit houses and organizers have participated in online surveys, focus groups and product tests to provide feedback and suggestions for the new portal.

According to GES Product Director Steve Gebhart, “Exhibitors made it clear how time and budget-constrained they are while at the same time expressing a need to access information and share best practices in a better way. This site provides that convenience in a one-stop portal, making it even easier for exhibitors and their partners to do business with GES.”

GES hired Gebhart of Zappos.com, an Amazon company, to lead the site’s development. His work at Zappos.com, included creating customized e-commerce sites for leading brands with an enhanced user experience. The new GES web portal offers organizers a series of customized site branding options, including color scheme, logos, banners, videos and a link back to the show’s website.

Feedback from show organizers and exhibitor clients during the prelaunch confirmed the excitement over the new portal’s versatility.

Vice President of Trade Shows at Dallas Market Center Robbie Armstrong, CEM commented, “We have been very impressed with the flexibility and ease of navigation of GES’ new ordering site. It is helping us deliver an enhanced experience to exhibitors.”

Marketing Manager at B. Shackman Company, Julianna Castro remarked, “Out of all the trade shows we do, the GES system takes the least amount of time to place my order. This is very important to me, as I have no time to spare when preparing for the trade show season.”

Exhibitors can access their show’s online order site at ordering.ges.com and selecting their show. To encourage exhibitors to experience the new portal, GES is giving away two Apple iPad2s each month from now through December 31, 2011. Official rules are available here.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. The GES National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past three years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit ges.com or the GES blog at defyingconvention.ges.com.

Contact:
Detra Page
702.263.2755
dpage(at)ges(dot)com

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