Tagwhat Launches Location-Based Publishing Platform to Engage Mobile Users with Multimedia Stories

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Tagwhat opens its “Great Stories at Places” publishing platform to the public. Now anyone can engage mobile users with multimedia experiences tied to physical places anywhere in the world.

Tagwhat's publishing interface

Today marks the start of a new mobile medium: Multimedia Stories at Places. We go to radio for audio, to TV for video, and now Tagwhat delivers multimedia experiences tied to places on the mobile.

Location-based applications that tap into a smartphone’s GPS and compass are becoming the most effective means of engaging an audience on the go. Today, Tagwhat announces the launch of its publishing platform that allows anyone to create and monetize their own location-based multimedia stories. Comprised of video, audio, images, and text, Tagwhat stories can be placed anywhere in the world for mobile users to discover.

Tagwhat’s mobile application delivers location-based stories in real-life context by employing GPS and a digital compass. Stories are displayed in order of proximity to the user and are organized in Channels that are toggled on and off to quickly filter through different streams of content. Tap on a story to launch the full multimedia experience. The mobile application launched in July seeded with content created by its in-house team of journalists and filmmakers as well as select launch partners including the Associated Press (AP) and the National Trust for Historic Preservation. Since then, the demand for access to Tagwhat’s publishing platform has been tremendous.

“Today marks the start of a new mobile medium: Multimedia Stories at Places. We go to radio for audio, to TV for video, and now Tagwhat delivers multimedia experiences tied to places on the mobile.” said co-founder and CEO, Dave Elchoness.

How does it work? Visit http://publish.tagwhat.com and follow a few easy steps. Tap on the map where the story will be found. Input text and upload the video, images, and audio that tell the story. Assign the story to one of Tagwhat’s channels: Heritage, Movies, Books, Sports, Music, Real Estate, Food, Art, or Nature. Even add in actions that automatically link users to websites for additional content or commerce, and interaction through email, phone, and SMS. Tagwhat will review submissions to ensure a high quality user experience.

What kind of stories fit in Tagwhat? A restaurant could publish a video interview with its chef talking about her inspiration for the signature dishes she has created. An art gallery could offer images and video of artists creating their works to encourage passersby to learn more. Sports teams can now deliver great media experiences to fans in and around the stadium. Realtors can offer prospective buyers video walkthroughs of properties and a deeper look at the neighborhood and nearby schools.

Publishers can easily monetize their stories in Tagwhat. A band could, for example, publish video and audio from a recent show, place the story at a concert hall, and include a link to purchase tickets or souvenirs.

“Anyone with a location in mind, now has a canvas for offering a story to people at that place.” said Elchoness. “Think about all the videos, images, and other content hidden away on the internet in sites like YouTube and Flickr. Tagwhat extends these beyond the ‘web’ to real places surrounding real people for entertainment, education, information, commerce, or any purpose benefiting from place-based engagement.”

Please contact Tagwhat to learn more or to schedule an interview with co-founder and CEO, Dave Elchoness.

About Tagwhat:
Tagwhat, Inc. based in Boulder, Colorado is a media company that makes it easy to create, monetize, and discover "Great Stories at Places" in multimedia on the mobile device. Tagwhat's application including its patent-pending technology is available for download for iPhone 3GS and 4 and Google Android devices. Its location-based publishing platform is at http://publish.tagwhat.com.

Media Contact:
Dave Elchoness
Tagwhat, Inc.
(303) 834-7121


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