Pappas Group Creates Local Campaign Promoting Clyde’s Brand New Burger

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Pappas Group and Clyde’s boast the best burger in DC.

Clyde’s Restaurant Group has unveiled “Good Things Have A Way Of Coming Together,” a campaign created by Pappas Group to promote Clyde’s new locally-sourced, grass-fed, hormone-free hamburger.

Inspired by the near-hero status of the Clyde’s burger, Pappas Group wanted to elevate burger enjoyment to an artistic experience. Pappas collaborated with renowned photographer, Adam Levey of Portland, Oregon, who captured imagery of a Clyde’s burger suspended in mid-air. The collaboration resulted in a dramatic, whimsical celebration of a menu item that has been a favorite among Clyde’s diners for over 30 years.

The integrated, local campaign, which debuted September 13, features synched, animated online banners and a presence on Pandora Radio, including a :15 spot. In addition to DC Metro bus backs, bus sides and rail car advertisements, print ads in DC Modern Luxury and Washington Life are on newsstands today with a Washingtonian ad running next month.

With Clyde’s history of sustainable practices and locally sourcing produce, improving their burger was yet another way for the restaurant group to continue supporting local farmers while delivering a top-notch product. Their new beef will be served in every one of their popular properties located throughout the metro area, a decision that also reflects their continued investment in the region’s local economy.

Pappas Group continues to work with two other Clyde’s Restaurant Group properties, 1789 Restaurant and The Hamilton, a music and dining venue coming soon to 14th & F, in the heart of downtown DC.

For an inside look into the campaign, visit http://www.Pappas.co.

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Brad Rizza
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