“We are thrilled to have Dan McDade as a charter member of the MAI,” notes Carlos Hidalgo, executive director of MAI. “Dan has consistently exhibited leadership in this industry and joins over 100 members . We look forward to working with him."
Atlanta, GA (PRWEB) September 15, 2011
PointClear, an Atlanta-based prospect development company, has joined the Marketing Automation Institute (MAI) as a charter member. Launched on July 19, 2011, the MAI is the premier certification body and collaborative community for B2B and B2C marketing automation professionals. The MAI provides vendor-agnostic curriculum, training and certification, as well as opportunities for professionals to network and learn from their peers and industry leaders.
“Demand for the content, courses and certification offered by the MAI is soaring among our client base,” said Dan McDade, president & CEO of PointClear, a service provider that helps clients—including Microsoft, D&B and UnitedHealth Group—align their sales and marketing organizations through effective lead nurturing and contact engagement. “We look forward to our ability to add even more value to our clients’ prospect development programs through collaboration with the marketing and sales executives who are part of MAI.”
“We are thrilled to have Dan McDade as a charter member of the MAI,” notes Carlos Hidalgo, executive director of MAI. “Dan has consistently exhibited leadership in this industry and joins over 100 members of our community who understand the importance of equipping and educating marketing automation professionals. We look forward to working with Dan to grow this community.”
In a recent interview with Trish Bertuzzi, president of The Bridge Group, she said, “The value of joining MAI by companies that operate in the complex B2B sales world—like PointClear—is that it establishes credibility and trust.” Bertuzzi, who is also a member of the MAI Executive Council, added that many new members are looking to network with those who are credible sources of information.
“Most of our membership comprises professionals who rate themselves a 1 on a scale of 1 to 4 regarding their ability to leverage marketing automation. The end-user community is looking for access to the MA experts that will help them, in turn, become experts. They are looking to network with and to learn from those who have successfully leveraged their marketing automation solutions,” Bertuzzi said.
About The Marketing Automation Institute
The Marketing Automation Institute (MAI) is the premier certification body and collaborative community for B2B and B2C marketing automation professionals. Through its courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. The MAI was founded in July 2011 by Carlos Hidalgo, CEO of Annuitas Group. For more information visit http://www.marketingautomationinstitute.com.
PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies more predictable forecasts and more sales success. Founder, president & CEO Dan McDade recently published The Truth About Leads, a practical easy-to-read book for c-level, sales and marketing executives. For additional information visit http://www.pointclear.com or read PointClear’s blog, ViewPoint: The Truth About Lead Generation.