Heardable Names Heritage Auctions the #1 Rare Coin Dealer Brand Online

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Heritage Auctions of Dallas, Texas, outscores hundreds of competing numismatic dealers by following many online branding best practices to win coveted top ranking.

According to contextual brand analytics firm, Heardable, Heritage Auctions is the most effective rare coin dealer brand online. Heritage Auctions trounced over 100 competitors in a thorough examination of over 580 online attributes covering everything from social media participation, brand sentiment, mobile readiness and SEO.

Heritage Auctions achieved a Heardable brand health score of 627 out of a possible 1,000 points, 88% higher than tenth ranked rare coin dealer, Albanese Rare Coins, who earned a score of 333. Heritage ranked 6% higher than The Reeded Edge, which finished in second place with a score of 589.

Established in 1976, Heritage Auctions is the number one numismatic dealer and auctioneer in the world. The Dallas, TX headquartered company is also the largest collectible auctioneer and the third largest auction house world, with 664,296 registered online bidder-members.

"Heardable shines the spotlight on the top brands like Heritage in an effort to recognize companies that are doing so many things right online, setting a high bar for excellence in their respective industries," said Jon Samsel, CEO of Heardable. "The Heardable brand measurement platform called out Heritage Auctions for their exemplary online marketing practices. What was surprising was the huge gap between those numismatic brands who 'get Internet marketing' and those who don't."

What specifically is Heritage Auctions doing to dominate its business category? Let's delve into some quick brand diagnostics:

Sociable - 116 out of 200 points: Heritage Auctions has moderate participation in social media (16,470 Twitter followers, 3,951 Facebook likes, 9,529 YouTube views) but dominates its competitors.

Actionable - 85 out of 150: Heritage Auctions makes it relatively easy for users to contact and do business with them.

Measurable - 85 out of 100: Heritage Auctions uses analytics tools to track and optimize its online performance.

Portable - 175 out of 200: Heritage Auctions is highly optimized for mobile browsing on the most popular devices.

Searchable - 125 out of 200: Heritage Auctions is reasonably well optimized for search engines.

Shareable - 75 out 150: Heritage Auctions is sharing and embedding content, but has room for improvement.

Heritage Auctions is one of the few numismatic dealers using the power of Web 2.0. What they’re doing that most others aren’t:

  • utilizing social media to form relationships with customers
  • publishing videos to establish their business leadership
  • tailoring their online brand to both current and emerging technologies
  • measuring and optimizing online performance

Top 10 Rare Coin Dealers Online
rank/brand/score

1. Heritage Auctions - 627
2. The Reeded Edge - 589
3. Blanchard and Company, Inc. - 537
4. David Lawrence Rare Coins - 466
5. Pinnacle Rarities - 450
6. Harry Laibstain Rare Coins - 419
7. Park Avenue Numismatics - 393
8. Coast to Coast Coins and Currency - 391
9. National Coin Broker - 370
10. Albanese Rare Coins, Inc. - 333

About Heardable
Heardable helps organizations utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. They are the leading online brand benchmarking and analysis platform that measures the brand health of business organizations across hundreds of categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done -- such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable. With 1.3 million brands and over 650 million data variables already stored in our database, Heardable's 'big data' repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com

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