YesStyle Sponsors Stanford startup Mélange Productions' Fashion Show

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Leading online Asian fashion retailer, YesStyle served as the official runway sponsor of the Mélange Fashion Show 2011 held on August 6, 2011 at the San Francisco Design Center in San Francisco, California.

Hosted annually by fashion entertainment business Mélange Productions, the Mélange Fashion Show celebrates diversity and multiculturalism in the fashion industry by inviting designers from around the world, as well as models of all ethnicities, shapes and sizes, to participate in this premier fashion event.

The 2011 edition of the Mélange Fashion Show was divided into three scenes, "Genesis", "Annihilation" and "Resurrection", blending fashion, music, theater and dance. Over 15 international and local designers, including Nicole Miller, Suzaan Heyns, Hayley Lai and Carmen Chen Wu showcased their collections during the event which also featured Korean drumming, Bhangra and hip-hop dance performances.

"YesStyle is excited to sponsor a dynamic fashion event like Mélange Fashion Show 2011," said YesStyle Founder and CEO, Joshua Lau. "We are committed to promoting talented creative expression in fashion and the arts, and at an event that embraces diversity, we were proud to represent and celebrate Asia."

Mélange Productions' Chief Business Officer Lani Wyche expressed her appreciation for YesStyle's sponsorship. "Mélange is very happy to have YesStyle as a 2011 runway sponsor," she said. "YesStyle strives to bring a unique and exciting shopping experience to each of their customers. Mélange believes that their mission aligns with our vision and how we hope to provide a relevant, authentic, and exhilarating brand presence to our audience, while promoting health and beauty."

About Mélange Productions, Inc.
A startup based in San Francisco's Bay area, Mélange Productions, Inc. is a fashion entertainment company that brings together fashion, dance and theatre to celebrate diversity. Mélange Productions aims to change the public's perception of health and beauty in the fashion world by celebrating a diverse range of body types, ethnicities, and ages on the runway. The startup business was established in 2011 by a Stanford University graduate.

About YesStyle
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched and in 2010, and recently Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.


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Cheryl Fuerte
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