Rue La La Brings Together Music + Style Offering Members Exclusive Access to Ellie Goulding Boutique

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UK Award Winning Recording Artist, Ellie Goulding, Curates Boutique Inspired by Her Own Personal Style

Rue La La, a leading, innovative online retail destination, is offering its Members exclusive access to a Boutique that brings together music and style. UK award winning recording artist, Ellie Goulding, will curate a Boutique inspired by her own personal style and Members will have a chance to go behind the scenes at the Rue La La studio and view a one-on-one interview with Ellie.

“Rue La La is driven by access – we are always looking for new and innovative ways to offer our Members the best shopping experience,” said Stacey Santo, vice president, marketing and communications. “Bringing Ellie Goulding to Rue La La provides our Members with firsthand access to her style and her music. This Boutique brings a unique insight into Ellie through her hand selected items for the Boutique and the behind the scenes photo shoot and interview.”

Taking her native Britain by storm, Ellie’s fastest selling debut album of 2010, Lights, premiered at No.1 on the U.K. album chart featuring a sparkling electro-folk-pop sound. During her Lights tour this summer in the U.S., Ellie made her way to Boston to curate her own Boutique and spend a day with Rue La La employees at the headquarters.

“I’m really excited to share my personal style with the Rue La La Members,” said Ellie Goulding. “It was so much fun spending a day in the Rue La La offices, modeling the clothing that will be featured in my Boutique and giving an impromptu acoustic performance in the studio. I hope the Members love the styles I picked as much as I do!”

Ellie’s Boutique will debut at 11:00a.m. EST on Thursday, September 15, 2011 and will be open for only 48 hours. In addition to shopping the Boutique inspired by Ellie’s style, Members will have an opportunity to go behind the scenes to view footage of her photo shoot and exclusive interview.

For more information please visit http://www.ruelala.com and check out Rue La La’s blog, “Behind the Keyhole” (http://www.ruelala.com/blog) on September 15 to view exclusive Ellie Goulding footage.

About Rue La La
Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, Rue La La has become a strategic partner to innovative brands looking for new ways to achieve their business goals. Rue La La also gives its Members exclusive access to handpicked offerings through Rue Local - everything to do, eat, and see in the best cities across the country. Look for Rue Local in Boston, San Francisco, Philadelphia, Los Angeles, Washington D.C., New York City, Seattle, Chicago and Miami... Experience more at http://www.ruelala.com.

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Tess Morton
tmorton@ruelala.com
617-790-3623
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