Launch of Urban Eveningwear S/S 2012 Collection of YVIAN, London Based Edgy Ethical Fashion Label

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YVIAN the upcoming edgy ethical fashion label will present its first collection of urban eveningwear for Spring/ Summer 2012. This exciting event will take place in London on 19 September and will coincide with the S/S 2012 London Fashion Week.

YVIAN the upcoming edgy ethical fashion label will present its first collection of eveningwear for Spring/ Summer 2012. This exciting event will take place at the trendy Mauve Lounge and Bar in London on 19 September 2011 at 19:30h and will coincide with the S/S 2012 London Fashion Week.

After a successful, media acclaimed pre-launch in Sofia on 1 September 2011 in the architectural concept-space of "Sklada", YVIAN will now officially launch her first collection in London.

YVIAN is a London based designer, combining a passion for beautiful clothes and a commitment to social justice and creating an edgy ethical fashion label.

Inspired by the cool flare of urban street wear YVIAN mixes an effortless sense of style with edgy design. It is for the modern young woman with confidence and individuality and a passion for the mystery of the night time.

The highest quality of tailoring, fine finishing and hidden details ensure that the fit and feel are both flattering and chic. The silhouette is “just-right” with often surprising elements achieved through the volume or texture of experimental fabrics.

The S/S 2012 collection is inspired by the influence of the straight lines, structure and fine embellishment of gothic architecture interpreted through a simplified urban aesthetic. The look is sharp and mysterious, while the embroidery of stylised sculptured images, provides exquisite detailing.

YVIAN is a quality label grounded in a sense of style as a contrast to the fast and disposable fashion of today. We recognise the global interconnectedness of our world and believe that working towards social and environmental justice is one of the defining challenges of our time. In this regard, we attach special attention to the production process, carried out by a known manufacturer in Bulgaria, which works according European labour protection legislation. Where possible, fair-trade materials are also being sourced. As we grow our commitment is to work along the supply chain to affect as many aspects of it as possible, including, sourcing, production and distribution.

YVIAN is the fashion label of Yva Alexandrova who studied Fashion and Design at Central Saint Martins. She works and lives in London, while maintaining strong connections with her home-country Bulgaria.

For additional media information please contact YVIAN at
e-mail: pr(at)yvian(dot)co(dot)uk
phone: +44 20 3137 3190
web: http://www.yvian.co.uk

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Yva Alexandrova
yva@yvian.co.uk
07946877293
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