Briggs Buick GMC Announces the Launch of the Buick Verano

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New addition to portfolio expected to attract new customers to luxury brand

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The sales team at Briggs Auto - the leading Buick dealership in Kansas - are excited to announce the pricing for the new 2012 Buick Verano is going to be low - around $24,000. The Verano offers more passenger and cargo volume than the Acura TSX sedan or Lexus IS 250.

“Verano is a great new addition to Buick because it expands the brand’s reach,” said Tony DiSalle, U.S. vice president of Buick Marketing.

Buick has been known for luxury and performance for many years, but they are going after the younger driving market and it shows with vehicles like the 2012 Verano, which has a lot of drivers excited - young and old.

“With Verano, we’re inviting new customers into the Buick family, giving us the opportunity and privilege of building longtime Buick loyalty.”

That loyalty has been seen in the past with Buick and is expected to continue into the future as younger drivers begin to learn why their parents loved their Buick so much. The modern Buick has a lot going for it.

The 2012 Verano is Buick’s third all-new model in the past three years. It is also the first in the compact segment. It delivers premium features and luxury characteristics that have helped make Buick one of the fastest-growing automotive brands in North America.

“Rich leather appointments, warm wood tones, metallic accents, soft ambient lighting and intelligent technologies make the cabin an inviting environment,” said David Lyon, executive director of Verano’s design.

Verano standard features include leatherette seating, high-resolution 7-inch diagonal LED backlit color-touch radio display with IntelliLink technology and 10 standard air bags.    Automatic climate control, remote start, power windows and steering wheel radio controls are also standard. In addition to Buick IntelliLink, a nine-speaker Bose sound system specifically engineered for the Verano’s interior is available on all trim levels.

Local residents who want to learn more about the 2012 Buick Verano should stop in at Briggs Auto Group - the premiere Buick dealer in Kansas. They have a great selection of new and used Buicks for sale. They can answer consumer questions about the Verano or any of the other great makes and models they have on the lot or in their showroom.


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Eric Giroux
Briggs Auto
(785) 565-5521
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