Briggs Subaru Announces that Subaru of America Holds the Line on Pricing for 2012 Impreza

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36 MPG Highway Fuel Economy Makes 2012 Impreza the Most Fuel Efficient All-Wheel Drive Car in America; Starting at just $17,495 the 2012 Impreza matches outgoing model

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When it comes to the most bang for the buck when buying a new vehicle, Subaru is tough to beat. The sales professionals at Briggs Subaru - the leading Subaru dealer in Lawrence, Kansas - know that the pricing on the new 2012 Impreza is going to have quite a few people excited.

Subaru of America recently announced pricing for its much-anticipated 2012 Impreza. The new model will start at just $17,495 for the base model 4-door Impreza 2.0i with a five-speed manual transmission, the car's starting price remains unchanged compared with last year's Impreza.

The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495. The base 5-door Impreza 2.0i starts at $17,995 when equipped with a five-speed transmission and $18,995 for the CVT-equipped model.

The 2012 Impreza is also offered in 2.0i Premium, Sport Premium and Limited models – the Limited a new addition for this year. The 4-door 2.0i Premium starts at $18,795, while the 5-door Premium starts at $19,295. For the 2.0i Limited, prices start at $21,595 for the 4-door and $22,095 for the 5-door version. Finally, the Impreza 2.0i Sport Premium starts at $20,295 and is only offered in the 5-door body style. A new Sport Limited model is also available. These prices all reflect MSRP before the $750.00 destination charge.

Changes for this year's Impreza include the all-new 148 horsepower 2.0-liter SUBARU BOXER® engine with projected EPA fuel economy of 27 mpg city and 36 mpg highway. When equipped with the new Lineartronic CVT transmission, the 2012 Impreza is the most fuel-efficient all-wheel drive car in America. All 2012 Imprezas feature Subaru Symmetrical All-Wheel Drive. The 2012 Impreza will arrive in dealerships November 2011.

Local residents who want to learn more about the 2012 Impreza or any of the other great models available in the new Subaru lineup should contact Briggs Subaru. As the premiere Lawrence, Kansas Subaru dealership, they have their finger on the pulse of Subaru and can answer any questions consumers might have about the new Impreza.


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Eric Giroux
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