Preston Kelly Hires Demian Brink to Lead its Digital Practice

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As the agency’s new VP/Director of Digital Strategy, Mr. Brink will help to grow Preston Kelly’s reputation as one of the most respected digital agencies in the region.

[Demian's] deeply strategic new-media background, rock-star agency pedigree and collaborative work style made him the perfect fit for our desire to lead in the digital space.

Earlier this month, Preston Kelly added Demian Brink to its staff in order to expand and deepen the agency’s digital capabilities. As Preston Kelly’s new VP/Director of Digital Strategy, Mr. Brink will be in charge of carving out a distinct vision for the agency’s fast-growing digital discipline.

While he’s racked up experience at some of the nation’s leading advertising agencies, including Fallon, The Martin Agency and most recently Carmichael Lynch, Mr. Brink’s efforts at Charlotte, North Carolina-based BooneOakley prove that he’s just as adept at bringing his unique digital strategic vision to smaller shops. That blend of small and large agency experience has deepened his understanding of the issues and opportunities that brands of various sizes face in the digital arena.

“Finding Demian was like suddenly finding Yankee’s closer Mariano Rivera was available in free agency,” said Chuck Kelly, Preston Kelly’s president. “His deeply strategic new-media background, rock-star agency pedigree and collaborative work style made him the perfect fit for our desire to lead in the digital space.”

With a rich background in strategic planning, Demian has developed a knack for understanding how audiences engage with a brand across a variety of digital platforms—and how to organically grow a campaign’s interactive strategy to lead or compliment branding in more traditional spaces. Over the course of his career, he has worked on iconic campaigns such as the “Live Richly” launch for Citibank, the BF Goodrich Road Crew integrated effort, the global buzz-building BooneOakley site revamp, Bloom Grocery launch, the Harley-Davidson MY11 online video program and The Ruby Tuesday Explosion. And his work has garnered a variety of industry honors, including Gold and Silver Pencils at the One Show, a SXSW Interactive “experimental” award and a Gold Cyber Lion at the Cannes Lions International Festival of Creativity.

“When Preston Kelly won last year’s Ad Age Midwest Small Agency of the Year, they jumped onto my radar since we’d won that prize at Boone Oakley for the Southeast a couple years back,” Mr. Brink said. “Their Iconic Ideas agency mission is the perfect springboard for smart, strong growth in the digital space and part of the reason they’ve been steadily growing in this tough economy.”

Mr. Brink’s hire as Preston Kelly’s VP/Director of Digital Strategy is part of a banner year for the agency that includes the addition of new clients Medtronic CRDM and Meet Minneapolis, as well as winning top honors and having work archived at the Museum of Modern Art through The Art & Technique of the American Commercial show, sponsored by the Association of Independent Commercial Producers.

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates iconic ideas for its clients, including financial services, health care, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly won top honors in the 2011 The Art and Techniques of the American Commercial Show, sponsored by the Association of Independent Commercial Producers. The agency also earned recognition for the Integrated Campaign of the Year in the 2010 Radio Mercury Awards. In the last five years, the agency has won several Effies—a top marketing award that champions outstanding results. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit http://www.prestonkelly.com, become a fan on Facebook at http://www.facebook.com/prestonkellyagency or join the conversation on Twitter at http://www.twitter.com/prestonkelly. You can also read our opinions on the latest trends in advertising at http://www.prestonkelly.com/blog.

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Jess Wangsness
Preston Kelly
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