Steve is a great fit for the LHWH team," said Andy Lesnik, president of LHWH. "He is respected in the community and his experience in bringing together digital and traditional marketing strategies complements what LHWH has been delivering to its clients.
Myrtle Beach, S.C. (PRWEB) September 17, 2011
Steve Mays, whose career marketing tourism destinations, golf and special events spans more than 16 years, has joined Lesnik Himmelsbach Wilson Hearl Advertising & Public Relations (LHWH), located in Myrtle Beach, S.C., as vice president, new business development.
Prior to joining LHWH, Mays was director, travel and tourism sales, for The Golf Channel. He was responsible for managing existing accounts and developing new business. Headquartered in Myrtle Beach, he worked with travel and tourism boards and companies throughout the southeastern and central United States.
"Steve is a great fit for the LHWH team," said Andy Lesnik, president of LHWH. "He has integrity, highly relevant knowledge, is well liked and widely respected in the business community and shares in the LHWH passion for generating a strong ROI for our clients. His experience in bringing together digital and traditional marketing strategies complements what LHWH has been delivering to its clients over the last few years."
For thirteen years before joining The Golf Channel, Mays was a key staff member at Myrtle Beach Golf Holiday. He began his career at Golf Holiday as promotions manager before becoming tournament director for the World Amateur Handicap Championship and later, director of the organization's events division. As senior director of marketing, Mays oversaw all aspects of marketing the destination, as well as managed relationships with state and local government agencies.
Mays started his marketing career in Trumbull, Conn., as a project coordinator in the sports marketing department of Golf Digest. He returned to Myrtle Beach as part of the opening team for the Myrtle Beach Hard Rock Cafe, developing group sales, special events and marketing programs for the restaurant which soon became one of the top two revenue-producing stores in the world-wide chain.
A native of the Northern Virginia area outside Washington, D.C., Mays is a graduate of Coastal Carolina University and a past member of the Coastal Carolina University Alumni Board. From 2008 to 2010, he served as a member of the board of directors for Coastal, South Carolina, the International Tourism Council for South Carolina and the coastal region.
Mays and Chrissy Hunter Mays are the proud parents of two sons, Garrett and Tucker.
LHWH Advertising & Public Relations is a full-service agency creating and executing marketing campaigns for a range of clients in real estate, golf, tourism, entertainment, telecommunications and healthcare. LHWH is known for effective, strategic marketing, award-winning creative, and results-oriented public relations programs that integrate traditional media and social media strategies to provide an all-inclusive program. The agency's Interactive Division provides comprehensive online business solutions, offering a suite of interactive marketing services such as search engine marketing strategies, Web site design and interactive advertising campaign strategies.
For more than two decades, prominent Carolina developments, golf and beach resorts, attractions, tourist destinations, healthcare facilities and financial institutions have trusted LHWH for their advertising and public relations. LHWH's current client list includes Burroughs & Chapin Company, Inc.; McLeod Health; Coastal Carolina National Bank, Glens Golf Group, Ocean Lakes Family Campground; and several other golf courses and attractions.