We generate a lot of good looking framed art from orders that are cancelled or returned, and from overruns in production. We have always thought that an outlet would be a good fit for the company and local customers.
Madison, Wisconsin (PRWEB) September 19, 2011
Amanti Art has opened a factory outlet on Madison’s south side. Amanti Art is an online, framed art company specializing in custom framing. The company has been successful marketing its products to several high-profile internet retailers as well as establishing its own brand and website.
The Amanti Art website is designed to offer all the choice and flexibility of a brick and mortar frame shop online. The site boasts a professional look and feel, an intuitive process and user interface, and powerful search and design tools, including the Amanti Art Online Frameshop. The company prides itself on the site’s innovative and unique features.
The company has long wanted to open a factory outlet, according to John Cioci, an Amanti Art manager, “We generate a lot of good looking framed art from orders that are cancelled or returned, and from overruns in production. We have always thought that an outlet would be a good fit for the company and local customers. A lot of people around Madison (Wisconsin) don’t even know about us. Most of our business is internet based and ships out of the state, so the local folks don’t associate the name Amanti Art with framed art like the online community does. People will see stuff on the wall here that they have never seen anywhere else and they’ll see some stuff that they see everywhere else; it’s a real mix.”
The outlet is attached to the company’s warehouse and manufacturing facility at 2814 Perry Street. “I’ve seen a lot of framed art in other stores and it is picked through and damaged and looks a little worse for wear. The stuff in our outlet is in really nice condition. There is some scratch and dent stuff, but most of these pieces are in perfect condition. We hang everything on the wall, not in bins where it can get damaged.”
The outlet is open Monday through Friday, 9 to 5, and Saturdays 11 to 4.