AFAR Media Leads Category in Growth on Second Anniversary

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Ads, Circulation, Revenue Up; Julia Cosgrove Named Editor-in-Chief; Several Staff Promotions/Additions

It has been an excellent year for AFAR Media, currently celebrating its second anniversary with strong, consistent gains in subscriptions, on the newsstand and in ad page performance. Additions and promotions on the AFAR team reflect extensive brand growth in all areas including the magazine, AFAR.com and the launch of AFAR Experiences in Cairo this fall.

AFAR Magazine

The September / October 2011 issue is the largest in AFAR’s history with 60.16 ad pages vs. 23 ad pages in September/October 2010. Revenue for September/October 2011 is $1,014,426.00 compared to $ 233,512.50 for September/October 2010, an increase of 334%. Revenue for September/October 2011 alone ($ 1,014,426.00) is comparable to all of 2010 issues combined ($1,104,187.50.) Ad pages year-to-date are at 218 vs.109 for the same period last year, an increase of just above 100%.

Subscriptions for the first half of 2011 are up 55% over the first half of 2010. Newsstand is up 7.6% for the same period with bonus delivery of 21.05%.                                                        Source: Fas-Fax

INCREASE IN ISSUE FREQUENCY IN 2012

Effective September 2012, AFAR will increase from six to seven issues per year. September and October 2012 will be delivered as individual vs. combined issues.

NEW ADVERTISERS

A number of new, non-endemic advertisers have signed on with AFAR in 2011, including Louis Vuitton, Banana Republic, Hugo Boss, HSBC Premier, AmEx, MasterCard, Canon, Fuji, Verizon, Porsche, Subaru, Toyota, Absolut, Kahlua and LVMH Wines..

AFAR TEAM

Julia Cosgrove, Executive Editor at AFAR’s inception, has been named Editor-in-Chief. Jeremy Saum, founding Managing Editor, becomes Executive Editor, and Laura Simkins, also a founding member of the AFAR team, was promoted to General Manager/VP of Operations from VP/Audience Development and Planning.

New to the team are Director of Digital Content, Davina Baum, who joins AFAR from CHOW; Deputy Editor, Jen Murphy, previously Travel & Lifestyle Editor at Food & Wine; and Assistant Editor Serena Renner, formerly at Bay Area magazines Diablo and Via.

AFAR.COM
The model for AFAR.com, recently acknowledged in The New York Times, extends the traditional approach of mirroring a publication's print-based content online. In addition to integrating editorial and user-generated content, AFAR.com has generated an “implicit” social algorithm that helps travelers connect with and share information with other travelers who have related interests or insights about any given destination.

AFAR EXPERIENCES

In October 2011 (10/25-10/27) AFAR will launch the inaugural event of AFAR Experiences in Cairo, Egypt.

The three-day event, open to just 50 attendees, offers a profound program designed to encourage true interaction with local influentials who will offer insights, perspectives and personal access to this beautiful city and its people at a pivotal time.

“We are thrilled with how AFAR has grown,” says EVP Publisher Ellen Asmodeo-Giglio. “We have clearly struck a chord and filled a void with passionate, active and influential travelers who are highly engaged in our mission. No other media brand captures the fastest-growing segment of the travel market: Experiential Travel.”

ABOUT AFAR MEDIA

AFAR Media is the multi-platform brand that inspires and guides those who travel the world to connect with its people, experience their cultures, and understand their perspectives. Headquartered in San Francisco, with an office in New York City, the company launched in August 2009. Its platforms include the award-winning AFAR magazine, now celebrating its second anniversary and awarded the Best Travel Magazine in America; AFAR.com, recently named a Top 10 site That Makes Travel Easier; the non profit foundation Learning AFAR; and immersive travel series AFAR Experiences.

CONTACT: Shelley Tatum Kieran, shelley(at)afar(dot)com; 415.814.1394

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Shelley Tatum Kieran
shelley@afar.com
415.814.1394
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