Lafayette, LA (PRWEB) September 16, 2011
The award winning web development team at Golfballs.com doesn’t normally create websites outside of their own, but then everything related to Utopia always seems to be the exception to the rule. The Utopia Golf Club isn’t a normal golf course. And “Seven Days in Utopia” isn’t your everyday summer movie.
The Lafayette-based retailer known for its online golf equipment and promotional products sales, designed websites for both the Texas-based Utopia golf course and for David Cook, PhD, the author of “Golf’s Sacred Journey: Seven Days at the Links of Utopia” from where the movie is based. Both sites feature a wide variety of movie-themed merchandise created specifically for the project.
“We’re not really in the business of building websites for people,” said Golfballs.com president and CEO Tom Cox, “but after reading David’s book and learning about the movie, this seemed like a natural fit for us.
“Seven Days in Utopia” chronicles the story of fictional golfer Luke Chisholm, a talented player whose only goal is to play in the PGA Tour. After a public disaster and meltdown in his first big tournament, he winds up stranded in the small town of Utopia, Texas and in the company of eccentric rancher Johnny Crawford. But Crawford is not what he appears and his no-nonsense approach to golf and life force Luke to look at his own life differently. The movie was released nationally over the Labor Day weekend.
Although Chisholm and Crawford are fictional characters, the town of Utopia and the Utopia Golf Club are real, and the majority of the movie scenes were shot at the Texas-based nine-hole course. Cook, a noted author, speaker and mental training coach who has worked with athletes and business leaders for years, lives in the Utopia Texas hill country.
“We needed help getting our brand and messaging out with logoed golf apparel and merchandise”, Cook said. “The Golfballs.com team has been the perfect partner on this journey to get the message of the book and the movie out.”
The Utopia club’s site, UtopiaGolf.com, is based around the club and the course, but it also includes segments that highlight the film and the book. Golfballs.com has developed the online Utopia Golf store for this site with a complete selection of Utopia Golf hats, shirts, balls and other items.
Cook’s site, LinksofUtopia.com, is aimed more at continuing the message presented by the book and the movie. It plays an integral role in reinforcing several of the book’s principles. It now also has a “Pro Shop” section that includes similar items based on the book and the movie, as well as some higher-end items like bags and other apparel. Most of the items available come from major movie sponsor Callaway Golf.
The Golfballs.com staff created items based on the Links of Utopia logo and the “See, Feel, Trust” theme that is part of the book and movie’s mantra. A version of the book is also available for order through both sites.
“We have the production capability, the embroidery, the personalization, all in house,” Cox said. “Callaway Golf was a major sponsor for the movie and Golfballs.com is a major account for Callaway, so that was also a good fit. It provided an opportunity for us to reach the golf marketplace in a new and unique way.”
The dozens of items created specifically for the Utopia Golf club and to promote the movie are available on the two sites that Golfballs.com designed. Those sites feature the ease of making selections and ordering, and the devotion to quality customer service that has been a hallmark of Golfballs.com throughout its 15-year existence.
“It’s been touted as the most authentic golf movie ever made and I believe it. We think it will have a steady following in the golf world,” Cox said.