New Think Creative, Creative Force Behind FilmDistrict’s Hit Campaigns for Films Insidious and Soul Surfer, has Become a Full Service Entertainment Agency

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New Think Creative announces a unique 360˚ creative approach to movie and entertainment marketing across every media platform including theatrical trailers, one sheets, movie websites, TV advertising, buzz marketing, b-roll, behind the scenes and viral content creation.

INSIDIOUS

INSIDIOUS

Today’s audiences...which are no different than today’s consumers, want more. They want to really get into a movie and connect on multiple levels which is something we know how to do really well.

New Think Creative announced today that it is focusing its powerhouse creative talents on movies and entertainment properties. Behind co-founders Janet Lyons and Mike Campbell and their award-winning creative-driven advertising backgrounds, the new agency will be applying the same branding techniques for movies and entertainment that were hugely successful for Apple, Dominos, De Beers, FedEx, Frito-Lay, HBO, Merrill Lynch, NYSE, Pepsi, Pizza Hut P&G, and VISA.

Bob Berney, President of Theatrical Distribution for newly formed FilmDistrict, brought in New Think Creative for their first feature releases, Insidious and Soul Surfer. Both films far exceeded box office expectations with Insidious being named “the most profitable film of 2011,” by The Hollywood Reporter.

“FilmDistrict knew both Insidious and Soul Surfer had the potential to go beyond niche markets and appeal to a larger mass audience”, said Campbell, “so we simply did what we know works - create big branding campaigns that connect with audiences across all media platforms."

The heart of New Think’s 360˚ creatively driven approach is to feed online communities with innovative content - games, Facebook apps, behind the scenes featurettes and viral videos - which are designed to ignite a frenetic digital buzz, right up to opening day. “Digital experiences for entertainment vehicles need to be ‘happening’ social events. The only way to do that is to create fresh content ” added Tom Mooney, Executive Producer.

“When we first started working in Hollywood, we heard over and over “just tell the story and the movies will sell themselves.” said Janet Lyons. “Well, we beg to differ. Today’s audiences...which are no different than today’s consumers, want more. They want to really get into a movie and connect on multiple levels which is something we know how to do really well.

About New Think Creative
New Think Creative is a collaboration of award winning and brand building creatives, designers, editors, digital and film producers that offers a complete 360˚ creative approach to movie marketing. They start with a big branding idea that connects with audiences and then drive home the idea by using every media platform: theatrical trailers, one sheets, movie websites, TV advertising, buzz marketing, b-roll, behind the scenes and viral content, as well as digital and social media strategies.

About FilmDistrict
FilmDistrict is a multi-faceted acquisitions, distribution, production and financing company focusing on wide release, commercial pictures. Founded in 2010 by Graham King and Tim Headington’s GK Films, in partnership with Peter Schlessel, the company’s films include DRIVE, Now Playing; THE RUM DIARY, October 28; IN THE LAND OF BLOOD AND HONEY, December 23; PLAYING THE FIELD, March 9 2012; LOCKOUT, April 13, 2012

About Insidious
A family looks to prevent evil spirits from trapping their comatose child in a realm called The Further. Director, James Wan; Writer, Leigh Whannell; Stars; Patrick Wilson, Rose Byrne and Ty Simpkins; Producer, Jason Blum

About Soul Surfer
Teenage surfer Bethany Hamilton summons the courage to go back into the ocean after losing an arm in a shark attack. Director, Sean McNamara; Stars, AnnaSophia Robb, Dennis Quaid, Helen Hunt and Carrie Underwood.

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Tom Mooney
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