AmesWalker.com Gets a Leg Up by Increasing Website Conversion by 6.6% with the buySAFE Program

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buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers, and AmesWalker.com, one of the premiere internet retailers selling graduated support hosiery products, determined during a recent A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers, and AmesWalker.com, one the premiere internet retailers selling graduated support hosiery products, determined during a recent A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

AmesWalker.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, AmesWalker.com increased its order conversion rate by 6.6%. The test was conducted over a multi-week period in August 2011. The results were highly statistically significant with tens of thousands of unique visitors included in the test. With buySAFE, AmesWalker.com saw over 5.7 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

“As we are working hard to increase the awareness of Venous Disease, DVT (Deep Vein Thrombosis) and the products which aid in the recovery process we also are working hard to make sure our customers have an easy and comfortable experience purchasing on our website,” said Kaki Zell, VP Sales and Marketing of AmesWalker.com. “The buySAFE Program adds another level of comfort and safety when purchasing and the buySAFE A/B test proved that our customers value the buySAFE Program.”

"The results clearly show that the buySAFE Program is the best way for established retailing brands to maximize sales to naturally risk-averse online shoppers," added David Ames, Managing Director of Enterprise Sales of buySAFE, Inc. "Through 3rd party merchant certification and providing buyers added peace of mind via the buySAFE 3-in-1 Guarantee, retailers provide their customers a truly a safe, reliable and independently guaranteed online shopping environment."

About buySAFE
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com/.

About AmesWalker.com
Ames Walker Support Hosiery is a division of Legs-4-Life, LLC, an international company based in Asheboro, NC and founded in 1995. They have a customer base of over 300,000 people worldwide and have had an online presence for over 15 years. Brands supplied by the site include the Ames Walker brand, Venosan, Jobst, Juzo, Medi, Sigvaris, Futuro, and many more. The company has made a name for itself as a specialist for compression and diabetic hosiery, orthopedic supports and braces, as well as therapeutic shoes. For more information, visit: http://www.AmesWalker.com/.

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x 110
hdreyer(at)buysafe(dot)com

AmesWalker.com
Kaki Zell, VP Sales and Marketing
kzell(at)ameswalker(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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