Allure Bridals Fall 2011 Collection at House of Brides

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New Fall 2011 Allure Bridals samples are arriving at House of Brides 6 Bridal salons in Chicago, Glen Ellyn, Oak Lawn, Aurora, Orland Park and the world’s largest wedding store in Schaumburg, Illinois. In addition to the wedding dress collection, the salons are receiving samples from the Couture, Exclusive Bridals and Limited Edition lines by Allure.

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Allure Bridals Fall 2011 Collection

“The Fall 2011 season focuses in Lace and Swarovski crystal accents. Silhouettes range from full ball gowns to sleek trumpet skirts with an emphasis on elaborate skirt design.”

New Fall 2011 Allure Bridals samples are arriving at House of Brides 6 Bridal salons in Chicago, Glen Ellyn, Oak Lawn, Aurora, Orland Park and the World’s Largest Wedding Store in Schaumburg, Illinois. In addition to the wedding dress collection, the salons are receiving samples from the Couture, Exclusive Bridals and Limited Edition lines by Allure.

House of Brides is now featuring the new Fall 2011 Allure Bridals wedding dresses. The salons began carrying the Allure collections in the Fall 2009 season and received an immediate response from customers. The Allure collections are now one of the most popular collections at House of Brides.

The designer lines include Allure Couture, Exclusive Bridals by Allure and Limited Edition. The bridal gowns are available for special order in sizes 2 – 16 and plus sizes 18 – 32.

The collection is renowned for trend-setting designs married with rich fabrics and ornamentation. President Eva Buziecki says, “The Fall 2011 season's focus is Lace and Swarovski crystal accents. Silhouettes range from full ball gowns to sleek trumpet skirts with an emphasis on elaborate skirt design.” The prevailing neckline is still the strapless sweetheart, however, several styles feature strap or sleeveless options. Styles and samples vary by location.

The featured style is from the Allure Bridals collection. It is a fitted gown in Rich Taffeta with a ruched sweetheart neckline and gorgeous Swarovski crystal band accenting the empire waistline. The style features a lace-up back and a chapel length train available in Ivory/ Silver or White/ Silver sizes 2 – 32.

House of Brides in Schaumburg hosted an Allure Bridals Trunk Show in February 2011 and received an overwhelming response. Representatives from the designer were present to assist Brides in selecting their gowns. Additional trunk shows featuring the collection are being planned for the first-quarter of 2012. Proposed shows are being considered for the stores in Chicago, Orland Park and Schaumburg. An official announcement about the shows is expected by December 2011.

Buyers will view the Spring 2012 Allure collections at the National Bridal Market in Chicago this month and make their selections for the season.

To view the new Fall 2011 Allure Bridals collection, visit House of Brides 6 salons in Chicago, Glen Ellyn, Oak Lawn, Aurora, Orland Park and the World’s Largest Wedding Store in Schaumburg, Illinois. For Locations & Hours, visit http://www.houseofbrides.com/TourOurStores.aspx. Or view select Allure collections online, http://www.houseofbrides.com.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.

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