When we say test out marketing ideas on the fly – we mean it. We want our customers to look like heroes, no matter their location, " said Matt Warta, CEO and co-founder of GutCheck.
Denver, Colorado (PRWEB) September 20, 2011
GutCheck today launched GutCheck Mobile, a way for brand, corporate market research professionals, advertising agencies and market research related companies to gain immediate consumer insights – anywhere, any time, from any device.
“GutCheck sits in that sweet spot where marketers and researchers can try out ideas on the fly and get solid qualitative feedback without the weeks spent of budget approvals and arranging panels or focus groups,” said Matt Warta, CEO and co-founder of GutCheck. “So it made sense to give our clients the ability to log in from mobile phones or tablets. When we say test out marketing ideas on the fly – we mean it. We want our customers to look like heroes, no matter their location.”
GutCheck clients will have immediate access to initiate and conduct research from their mobile devices by simply using their typical Internet log in – no special downloads, codes or apps are required, Warta added.
Winning the top prize at DEMO in March, GutCheck has been turning industry heads for finding a way to deliver quality insights from a brand’s exact target consumers – on demand. Where most qualitative research tends to either expensive focus groups or panels – or at the other extreme, draws dubiously from online classified sites -- GutCheck instead can find and deliver qualified, targeted respondents instantly. At the heart of GutCheck’s technology is its patent-pending recruitment engine, which can sort through its panel of 5+ million plus research participants, with professional-grade search parameters in a matter of minutes, to find exactly the right consumer to be interviewed, right then, right there.
More details on GutCheck can easily be found at their web site, and team members are available to help customers quickly launch their next project.
GutCheck was created on the premise that everyone can use consumer feedback. Founded with a goal to provide qualitative research to anyone, not just those with big budgets, resources and extended time lines, GutCheck is a pioneering company for instant, online qualitative research. Their quick and affordable solution that delivers quality insights direct from identified target market consumers to answer questions related to product development, advertising creative, marketing messaging, and customer segmentation. The company has received $2M in a Series A round of funding and has 7 employees in their Denver, Colorado location. For press inquiries, please visit: http://gutcheckit.com/press
LEAP! Public Relations