Today, thanks to social media like blogs, social networks, Twitter and more, Word of Mouth is more influential than ever. But how do marketers harness the power of social media and Word of Mouth in B2B environments?
San Carlos, CA (PRWEB) September 16, 2011
Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, Word of Mouth is more influential than ever. But how do marketers harness the power of social media and Word of Mouth in B2B environments?
Register now to attend this free webinar featuring real-world success stories from leading B2B companies like Intuit, Adobe, Microsoft, CDW, and more.
What You’ll Learn
- How to generate referral leads and boost sales via social media and Word of Mouth
- How to turn Facebook fans and Twitter followers into a powerful marketing force
- The Do’s & Don’ts of social media marketing involving customer advocates
About the Presenters:
Laura Messerschmitt, VP of Marketing, Outright
Laura Messerschmitt is the Vice President of Marketing at Outright, an online bookkeeping solution for small businesses. Prior to Outright, Messerschmitt spent seven years with Intuit, where she led social media marketing efforts and advocacy programs. Messerschmitt holds a B.S. in Mathematics (Summa Cum Laude) from UCLA and an MBA from Stanford University.
Rob Fuggetta, Founder/CEO, Zuberance
Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing. His Word of Mouth strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of the upcoming book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”
Zuberance is an award-winning social media marketing company that is powering millions of Social Recommendations on Facebook, Twitter, LinkedIn, shopping sites, and more by energizing authentic Brand Advocates. Zuberance’s investors include Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a member of the Word of Mouth Marketing Association (WOMMA.) To learn more about Zuberance, visit http://www.zuberance.com, call 866-967-9746, or follow us on Twitter @zuberance.