ERA Announces 2011 ERA Moxie Awards Winners

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Winners honored during the Moxie Awards Gala on Sept. 15th at the Wynn Hotel, Las Vegas

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The ERA Moxie Awards represent the best in television, radio, online and mobile DR.

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2011 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

“Once again, the Moxie Awards celebrated the top campaigns in direct response marketing. My congratulations go out to all the winners as well as the finalists who have shown all of us what creative excellence is all about,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile DR. Among the most anticipated awards presented are the Best of the Year categories:

Best Short Form of the Year – Under $50K

  • Pajama Jeans

Concepts TV Productions – Producer
Hampton Direct – Direct Marketer
SRM Direct - Consultant

Best Short Form of the Year – Over $50K

  • rip:60 with Georges St. Pierre and Jillian Michaels

R2C Group – Agency
ICON Health and Fitness – Direct Marketer

Best Long Form of the Year – Under $250K

  • Save with CarMD

CarMD – Direct Marketer
Euro RSCG Edge – Producer
Euro RSCG Edge – Media Agency

Best Long Form of the Year – Over $250K

  • Wen by Chaz Dean

Guthy-Renker, LLC – Direct Marketer
Caudill & Associates – Producer

Best Short Form, Beauty

  • Proactiv Solution: Justin Bieber

Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Long Form, Beauty

  • Meaningful Beauty 3

Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Short Form, Health

  • Biggest Lost Meal Plan by eDiets

R2C Group – Agency
eDiets – Direct Marketer

Best Long Form, Health

  • Nopalea Wellness Challenge

Luke Ellison – Producer
Marcus Ellison – Executive Producer
GDF Media Productions – Production Company

Best Short Form, Sports & Fitness

  • Bushnell Tour V2: Take it from a Pro

R2C Group – Agency
Bushnell – Direct Marketer

Best Long Form, Sports & Fitness

  • Turbo Fire

Beachbody, LLC – Direct Marketer
Script to Screen – Producer

Best Short Form, Housewares

  • Swivel Store

Allstar Products – Marketer
Blue Moon Studios – Producer
Merchant Media – Marketer

Best Long Form, Housewares

  • Ninja vs. Ninja: the Ninja Kitchen System 1100

R2C Group – Agency
Euro-Pro Ninja – Direct Marketer

Best Short Form, Intellectual Property

  • Your Baby Can Read II

Chad Murdock – Producer/Host
M2G Media, Inc. – Production Company
Denise Kovac – Full Service Marketing – Marketing Company

Best Long Form, Intellectual Property

  • Metamorphosis by Tracy Anderson

Script to Screen – Producer
Bubi & Babe Exercise – Direct Marketer

Best Short Form, Variety

  • TiVo Short Form “It’s Huge!”

R2C Group – Agency
TiVo – Direct Marketer

Best Long Form, Variety

  • Rosetta Stone “The Language Channel”

R2C Group – Agency
Rosetta Stone – Direct Marketer

Best Celebrity Presenter

  • Alyssa Milano for Wen by Chaz Dean

Guthy-Renker, LLC – Direct Marketer
Caudill & Associates – Producer
Alyssa Milano – Host

Best Long Form, International DRTV Production

  • President’s Choice “On-the-Go-Gourmet”

Kingstar Direct – Producer

Best Short Form, International DRTV Production

  • Proactiv Solution: Japan

Guthy-Renker, LLC – Direct Marketer
Ductape Media – Producer

Best Short Form, U.S. Hispanic

  • Muzzy

Omni Direct – Direct Marketing Agency
Omni Direct – Executive Producer

Best Long Form, U.S. Hispanic

  • Max Clarity – The Zone for Straight Talk About Acne

Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer

Best DR Website Design

  • Proactiv Solution

Guthy-Renker – Direct Marketer
Lieberman Productions – Producer

Best Mobile Marketing Campaign

  • Core Rhythms Mobile Video Campaign

Oak Lawn Marketing – Direct Marketer

Best Use of Online Video

  • Proactiv Solution

Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Female Presenter

  • Rhonda Shear for Ahh Bra

Rhonda Shear – Presenter
TMGTV Productions – Producer

Best Male Presenter

  • Chris Jacobs for Save with CarMD

Carmd.com Corp. – Direct Marketer
Chris Jacobs – Presenter

Best DR Radio Campaign

  • What If

Rosetta Stone – Direct Marketer
Marketing Architects – Agency

Best Live Shopping On-Air Guest

  • Forbes Riley for Urban Rebounder

Forbes Riley – On-Air Guest
J.B. Berns – Creator

Best Short Form, DR Corporate Branding

  • LifeLock “Freeze Frame”

Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer
Euro RSCG Edge – Media Agency

Best Long Form, DR Corporate Branding

  • Mitsubishi – A Beautiful Picture Deserves Beautiful Sound

Jon Schulberg – Director
Schulberg Media Works – Director
Mary Mangold – Producer

People’s Choice, Short Form

  • Pajama Jeans

Concepts TV Productions –Producer
Hampton Direct – Direct Marketer
SRM Direct – Consultant

People’s Choice, Long Form

  • Ninja vs. Ninja: the Ninja Kitchen System 1100

R2C Group – Agency
Euro-Pro Ninja – Direct Marketer

Volunteer of the Year

  • Scott Reid, Oak Lawn Marketing

Lifetime Achievement Award

  • Katie Williams, Ideal Living

DR Icon Award

  • Jack LaLanne

Marketer of the Year

  • Beachbody

To view a complete list of winners, go to http://www.d2cshow.org/awards.html.

About the 2011 ERA D2C Convention
The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.

About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

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Dave Martin
Electronic Retailing Association
(703) 908-1031
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