New York, NY (PRWEB) September 30, 2011
For anyone interested in African travel, products and the collective buying power of the Africa-interested consumer, today’s your day.
Africa.com, the fastest growing website focusing on all things African, is launching Africa.comDEALS, its social coupon website aimed at the African diaspora, as well as anyone curious about Africa. The first deal will allow scores of lucky members to enjoy a $500 reduction in the price they pay to fly Arik Air between New York and Nigeria.
Starting today, the first 100 Africa.comDEALS members who respond will pay just $99 in exchange for a $500 discount coupon off a roundtrip ticket for travel between New York, JFK and Lagos, Nigeria.
“We are pleased to work with Africa.com to be the launch partner for Africa.comDEALS,” said Robert Brunner, Arik Air’s Vice President for the Americas. “It’s a win-win-win. For us, this is a great chance to promote Arik Air to Africa.com’s large, global audience as well as an opportunity to be allied with a highly respected brand like Africa.com. For travelers, Africa.comDEALS provides a chance to experience Arik Air’s World Class service at an unprecedented value!”
“Africa.com’s mission is to change the way the world sees Africa and to be the online platform for that change,” said CEO Teresa Clarke. “Recognizing the strong ties that Africa.com’s visitors have to the continent and all things African, it was only natural that we would design a group buying site that spotlights a company like Arik Air, Nigeria’s most successful airline.”
Future deals will include South African wines, jewelry designed and created by Rwandan artisans, clothing designed by some of the top African fashion designers as well as additional travel deals. Look for phenomenal bargains on discounted air fares to Nigeria, Ghana, South Africa and other African destinations; hotels, car rentals, traveler health insurance, international calling cards, cellphones and cellphone services, money transfers, theater/music/sports events, museum memberships, subscriptions, restaurants, food (coffee, chocolate, etc.) and even hair styling.
“We expect Africa.comDEALS to go viral,” said Frank Webb, Africa.com’s director of business development. “This is an exciting moment, for we plan to use the power of collective buying to demonstrate the rapidly expanding interest in Africa and its unique and varied products.”
Here’s how Africa.comDEALS works:
1. Sign up to become a member of the Africa.comDEALS network by clicking on http://www.africa.com/deals
2. Each week, members will receive a notice about a steeply discounted (usually 50 percent) product or service.
3. If enough people sign up for the deal, the winning members receive a voucher that can be redeemed through the Africa.comDEALS partner.
4. And, members will do good by doing well. Africa.comDEALS is committed to donating a portion of its proceeds to select African charities.
Vendors can participate in Africa.comDEALS by e-mailing firstname.lastname@example.org. Here’s what vendors will receive:
- Unique access to a growing and increasingly wealthy market niche, the African diaspora.
o The African Development Bank and the World Bank report that the African diaspora currently includes 30 million people. Members of the diaspora sent some $40 billion home to Africa in 2010, making these remittances the continent’s second largest source of foreign inflows.
- The opportunity (if so desired) to collaborate on the design of your deal;
- Easy and quick distribution of proceeds; and
- Participating in Africa.comDEALS won’t preclude your partnering with another social coupon website.
Said Africa.com CEO Teresa Clarke, “The African diaspora includes some of the most affluent, best educated people in the world. At Africa.com, we are excited to be bringing this community together through Africa.comDEALS. We’re equally thrilled to be providing a taste of Africa to the ever-growing audience of non-Africans, who are simply fascinated by Africa itself.”
About Africa.com: Africa.com is the fastest growing Africa-related internet site with 1 million+ unique visitors each month from around the world. Visitors have access to travel, financial, political and cultural news, maps, information about world-wide events and non-profit organizations related to Africa as well as views from opinion-leaders.
Africa.com has partnered with a number of best-in-class content providers including Harvard University’s Committee on African Studies, the Council on Foreign Relations, Foreign Affairs and HAND/EYE Magazines, McKinsey and Co., the Brookings Institution’s Africa Growth Initiative, Freedom House and the Mo Ibrahim Foundation. Additional partnerships will be announced shortly.