What's on the Horizon for the Next Five Years? Fletcher/CSI Asked the Opinion of 34,000 Business People... and Here are the Results

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During a 19 day period this July, Fletcher/CSI conducted a survey that asked executives at leading companies around the world to tell us their thoughts on how they thought the business world would change over the next five years.

Fletcher/CSI

Fletcher/CSI

Based on survey results, the next five years will see an acceleration of change in many areas that effect how companies operate.

The five year survey examined potential scenarios from the perspective of changes in Society, Technology, Economics, Environment, and Politics (STEEP). For the society and technology portions, we looked at the emergence of social media on business and value propositions. As economics are a constant for all companies, we chose to look at investor demand for higher returns and how those will impact the value propositions offered by companies. Our environmental scenario looked at the impact of green technology on business and operations, while our political scenario focused on the role of changing regulations and government on business success.

Survey results suggest that the next few years will be heavily influenced by the intersection of social media and cultural identity. To succeed in this new environment, companies will need to demonstrate a consistent value proposition across all products, markets, and internal messaging. Inconsistency between what companies say and what they do are likely to be exposed and used by competitors to gain advantage.

Based on survey results, the next five years will see an acceleration of change in many areas that effect how companies operate. To get a free copy of the tabulated survey results, please visit http://www.fletchercsi.com.

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Lynda Engler
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