LifeKraze Tags Up: Startup Improves On Twitter's Sorting System to Help Users Track Accomplishments

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Chattanooga-based online social platform releases tool to help users track activities in community built to encourage active living.

Each tagged keyword has its own profile. [LifeKraze] users can choose to follow topics that interest them and customize the feeds on their home page to show all the posts that relate to those to those topics."

LifeKraze, a Chattanooga-based social media platform, today announced the release of a new way to track trending topics. The company’s innovative take on Twitter’s “hashtag” sorting method makes it easier for LifeKraze users to find the content that is most relevant to their lifestyles.

LifeKraze CEO Ben Wagner said his Web-based service needed a functional approach to sorting as the site continues to expand.

“Our user base doubled in size in July and then doubled again in August,” Wagner said. “We knew we needed some tools for people to sort through the noise.”

On the LifeKraze site, users respond to the question "What have you done?" with 160-character posts, to which they can attach links, pictures, and videos. Every user has 200 Kraze Points that they can distribute each day to the posts they find most impressive. As users collect Points, they can track their ranking against peers. Points can also be redeemed for discounts and products from sponsoring companies who share the LifeKraze vision.

The new sorting system allows users to tag keywords or actions in their posts with a hash or pound symbol. Individuals can quickly search through the site for posts containing “#running,” for instance, to find other users who have shared jogging experiences or tips.

Though similar to the sorting system developed by the users of Twitter, the LifeKraze version takes the concept a step further.

“Each tagged keyword has its own profile,” explained Michael Brooks, Jr., LifeKraze chief technical officer. “Our users can choose to follow topics that interest them and customize the feeds on their home page to show all the posts that relate to those topics.”

Brooks emphasized that users aren’t the only ones who will benefit from this advanced sorting system. LifeKraze brand partners – which include Men’s Health, Reebok and Powerade Zero – can use the tagging method to target their audience more directly.

“The companies we work with can now find relevant conversations much more quickly. Our health-related partners can interact with users who tag health topics, and those users, in turn, will be able to find the content posted on the companies’ pages,” Brooks said.

LifeKraze was founded in the fall of 2010 and has been open for public Beta testing since March 2011. Along with their co-founder David Nielson, Brooks and Wagner have built the site to encourage people to “live like it counts.” All three LifeKraze founders played collegiate soccer and started the company with hopes of bringing the benefits of being part of a high-quality team to everyday life.

Anyone interested in getting in on the action is encouraged to check out

About LifeKraze:
LifeKraze is a competitive community that uses online social interactions to encourage active lifestyles. Three college soccer players, Ben Wagner, David Nielson and Michael Brooks Jr., teamed up soon after graduating to found the company in 2010. LifeKraze is free to use and is currently conducting Beta testing, which is open to the public. Find out more at


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