Small Business Owner and Kidney Cancer Patient Keeps her Business Afloat by Pod-casting in her Pyjamas on RedTentRadio.com

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After two days of pain, Ludwina Dautovic was diagnosed with a 14cm cancerous tumor on her left kidney. Not willing to give up her small business of five years, Ludwina needed to create an online marketing strategy that didn't require her to look good, feel good or get out of her pyjamas.

Red Tent Radio - Small Business Podcast Show with Business Coaching Advice, Marketing Tips and Expert Interviews

Red Tent Radio

"Necessity is the Mother of Invention. I couldn’t go to networking events or get out and meet people, so I had to come up with an alternative. Little did I know that it would become my core marketing strategy?"

With 12 month recovery period and left feeling lethargic and weak, Ludwina had to come up with an online marketing strategy that would keep her customers confident it was business as usual. Red Tent Radio was born and has now become one of the fastest growing Small Business Podcast Shows on iTunes.

Red Tent Radio consists of weekly one hour episodes made up of 3 segments: Business Coaching Tip, Social Media Matters and the featured 40 minute interview with a high profile, successful business owner or entrepreneur. Guests have included authors, speakers, owners or large corporations, film directors, an Olympian and Online Marketing Experts.

"Necessity is the Mother of Invention. I couldn’t go to networking events or get out and meet people, so I had to come up with an alternative. Little did I know that it would become my core marketing strategy? It’s also provided me with incredible business opportunities that might never have come my way,” says Ludwina Dautovic, founder and host of Red Tent Radio.

After episode 6 Red Tent Radio was picked up by Jackalope Radio Station in the mid USA where they have on average 2000 listeners per week. Now at episode 27 there are an average of 500 – 1000 downloads per episode in Australia and rising. Red Tent Radio is now seeking sponsorship opportunities to help take it to the next level.

Fifteen months after the ordeal, Ludwina is completely well. The Cancer had contained itself within the kidney. After a successful 7 hour operation, the kidney was removed along with the Cancer then a long journey of recovery followed. What has remained is a successful podcast show whose future looks promising.

Red Tent Radio is a part of The Red Tent Woman, a national business network that provides small businesses with networking events, business coaching, online business resources, 'How to' business eBooks and step by step video tutorials. The show is available midday every Friday and can be found at http://www.RedTentRadio.com or you can subscribe via iTunes.

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Ludwina Dautovic

Ludwina Dautovic
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