Mobile Theory Recruits Two Former Greystripe Vice Presidents to Lead Mobile Network Expansion

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Alvaro Bravo and Erica Chriss join Mobile Theory with plans of developing the next generation mobile advertising network.

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Alvaro and Erica quickly built a tremendous business as executives at Greystripe. Their ability to articulate and execute complex solutions will no doubt have an effect on client satisfaction, bottom line results, and our ability to innovate.

Mobile Theory, the mobile ad network built for brands, is pleased to announce the addition of two new members to its senior management team – Alvaro Bravo as Senior Vice President of Business and Corporate Development, and Erica Chriss as Senior Vice President of Publisher Development. The addition of these two proven experts is expected to propel the company's continued growth.

“We are thrilled to welcome two of the mobile industry’s most sought-after executives to our team,” said Scott Swanson, Mobile Theory’s CEO. “Alvaro and Erica quickly built a tremendous business as executives at Greystripe. Their ability to articulate and execute complex solutions will no doubt have an effect on client satisfaction, bottom line results, and our ability to innovate.”

ALVARO BRAVO, SVP of Business & Corporate Development
At Mobile Theory, Bravo will focus on developing relationships with larger media companies and online network partners, helping them enter the mobile advertising sector at scale. He will introduce cross-platform programs that help to simplify campaigns, while still preserving sharp customization. Having consulted media and mobile companies in Europe, Latin America, U.S., and Africa for 10+ years, Bravo will also seek to quantify and harness the potential of mobile advertising overseas in an effort to establish the company’s burgeoning international business.

Previously, Bravo served at Greystripe as its first Vice President, helping grow the company from two employees to nearly fifty. He managed a network of ten partners reselling Greystripe inventory in the US, Europe, Australia, and Canada. Bravo also pioneered the first mobile advertising strategy for indirect sales organizations, which eventually led to a company acquisition by ValueClick. He holds a Master’s degree in Industrial Engineering, and currently resides in San Francisco.

ERICA CHRISS, SVP of Publisher Development
Twice named one of the “Top 50 Women In Mobile” by Mobile Entertainment Magazine, Chriss is a recognized expert in mobility, gaming, and digital content. At Mobile Theory, she will be tasked with building exclusive, direct relationships with the company’s key media verticals - business, technology, parenting, health, and entertainment.

Responsible for leading efforts with content owners and creating a vibrant and sustainable publisher eco-system, Chriss also joins Mobile Theory from Greystripe. There, she was Senior Vice President of Strategy and Business Development, and managed all strategic partnerships, licensing, syndication and advertising programs. Experienced working with brands of all sizes, Erica forged first-of-their-kind mobile licensing deals with NBCUniversal, Time Inc, KingWorld Television, Rachel Ray, and many others.

Chriss has a keen ability for leading startups, and has held executive roles at LimeLife, Inc, Digital Chocolate, and Nextbus. She holds a degree from Columbia University and currently resides in Seattle.

For more information, please visit http://mobiletheory.com/about/management/.

ABOUT MOBILE THEORY
Mobile Theory is the mobile ad network built for brand advertisers. Through a network that represents exclusive, unduplicated reach on premium-quality mobile sites and apps, Mobile Theory enables the world's top brands and agencies to deliver advertising campaigns that engage and immerse the mobile consumer. Reaching more than 50 million mobile users on over 300 mobile sites and apps, Mobile Theory serves up 2 billion impressions per month via rich media and stunning mobile ad executions.

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Natalia Garcia
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