CBC will apply its well-known bank branding strategy, Finding, Telling and Proving the Story, to VMBS, to develop clarity about the company's brand story, and create both internal and external alignment with this story.
Portland, OR (PRWEB) September 20, 2011
Creative Brand Communications (CBC) has been hired by Victoria Mutual Building Society (VMBS) of Jamaica to develop financial brand strategies to support the financial institution’s growth goals.
“I commend the management team at VMBS for their desire to proactively strengthen their brand as part of their overall growth strategy,” said Jeff Stephens, CBC's founder and CEO. “Our team is excited to help them find their brand story at a deeper level than they ever thought possible—and translate that into an engaging relationship with both members and employees.”
CBC will apply its well-known bank branding strategy, Finding, Telling and Proving the Story, to VMBS, to develop clarity about the company's brand story, and create both internal and external alignment with this story. CBC's financial branding process will help the company refine its ability to articulate its story–and create strong alignment by communicating that story through words, pictures and most importantly, actions.
With over 130 years of history, Victoria Mutual Building Society is one of Jamaica's most prominent financial institutions, and has offices in Jamaica, England, Canada and the United States.
About Creative Brand Communications: CBC is the leading brand engagement consultant for the financial services industry. The company helps entrepreneurial banks and credit unions stop being commodities by creating companies that customers, members and employees truly care about. CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training. Visit http://www.creative-brand.com for more information.