New Era® Has Partnered With DJ Irie, Rolling Stone and OurStage.com for the New Era “Fly Your Own Flag” DJ Competition

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The Best New DJ’s Compete to Win a Guest DJ Spot at a New Era Sponsored Club Event in Miami Featuring DJ Irie.

This program is one more example of OurStage being at the cutting edge of breaking the next generation of stars.

Today Ourstage.com, New Era, Rolling Stone magazine and DJ Irie, announced a competition to give up-and-coming DJs their big break. The highly anticipated New Era “Fly Your Own Flag” DJ Competition, powered by Ourstage, offers aspiring DJs from across the United States the opportunity to win the chance to guest DJ at a New Era sponsored party featuring DJ Irie at Miami, Florida’s Mansion Nightclub.

DJs will upload original dance remixes or will be invited to use stems provided by Irie in order to submit new remixes to the competition. Fans will rank the submissions, using the OurStage judging process, to determine the Top 20 Finalists. An industry judging panel, that includes DJ Irie, will select one DJ to receive an all expense paid trip to Miami to perform at the Mansion Nightclub on November 21st as well as promotion on OurStage.com, Rollingstone.com and DJ Irie’s official website. Fans who register and judge in the competition will be automatically entered into a sweepstakes for the opportunity to win New Era prizes.

New Era’s North American Director of Marketing Clint Perez said, “Our brand celebrates and encourages self-expression. DJ Irie’s energy, creativity and spirit not only aligns with our brand, but speaks directly to our consumer. We’re excited to provide an opportunity for ‘creators’ to share their talents with the world through this competition and to partner with Rolling Stone and OurStage.com to ensure the integrity of the experience”.

“It’s huge that New Era®, through the “Fly Your Own Flag” DJ Competition, is allowing me the opportunity to provide an aspiring DJ a leg up in the music business and a chance to perform in a city that is so important to me,” said DJ Irie.

“DJ Irie is one of the biggest and most energetic DJ’s on the scene. He has a genuine interest in helping new artists get discovered. We are equally excited to be working with New Era, a brand with a very loyal following, and Rolling Stone, one of the most iconic brands in history,” said Ben Campbell, CEO of OurStage. “This program is one more example of OurStage being at the cutting edge of breaking the next generation of stars”.

The New Era “Fly Your Own Flag” DJ Competition will include a heavy media campaign across Internet and in print in Rolling Stone. The Competition will run on Neweracap.com, The New Era Facebook Fan Page, and OurStage.com. Promotions will encourage DJs to enter and fans to participate by ranking the submissions from highest to lowest quality. DJs can create New Era-branded widgets that can live on MySpace, Facebook, and other social networking sites in order to promote their participation in the competition. Judges (including New Era, music experts from OurStage.com and DJ Irie) will select the Grand Prize Winner from the Top 20 fan-ranked DJs.

DJs can enter the competition at http://www.facebook.com/neweracaps through 11:59:59am on October 28th, 2011.

About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.

ABOUT DJ IRIE:
Dominating any venue and infusing every party with his seemingly infinite energy, DJ Irie has captivated the entire industry. Voted Best DJ by the Miami Herald and Miami New Times, Irie's passion, enthusiasm and particularly charming personality sets him apart. Although Miami is his stomping ground, on a national level DJ Irie is impossible to miss. As the official DJ to Jamie Foxx and the 2006 NBA World Champion Miami HEAT and performances at VH1¹s Pepsi Superbowl Fan Jam, Fashion Rocks, MTV, the Nickelodeon Teen Choice Awards and the Halftime show at the Orange Bowl for six consecutive years, DJ Irie knows no boundaries.

ABOUT OURSTAGE:
Founded in 2007, OurStage.com is a leading destination for music listening, discovery, and quality editorial content. With more than 175,000 artists from 40 styles of music, OurStage.com receives 4.5 million visits each month from 170 countries. OurStage.com’s most acclaimed feature is its proprietary software where the site’s listeners judge the music of emerging artists for competitions that reward major prizes to the winners. Through these competitions, listeners help artists become finalists and win competitions, receiving priceless opportunities to warm up for headlining acts and/or record with major label performers. To date, OurStage.com has provided opportunities for artists to open concerts for Bon Jovi, Drake, Goo Goo Dolls, HANSON, John Legend, Lilith 2010, John Mayer, Monica, T-Pain, Trey Songz, Keith Urban, Travis Barker, Jane’s Addiction and many others. OurStage.com is currently partnered with Clear Channel, Guitar Center, MTV, and Radio One on content and marketing initiatives.

ABOUT ROLLING STONE:
Rolling Stone has been the leading voice of music and popular culture since its inception over 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 12 million readers every two weeks.

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Colin Cohen

Dana Marciniak
New Era
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