Hard Rock enjoys a heritage as one of the most iconic brands in American history and their Vodka offering will maintain that impeccable standard.
Miami, FL (PRWEB) September 19, 2011
Ultimate Beverages’ premium Hard Rock Vodka brand has selected The brpr Group to create and manage all social communications for its recent launch.
“The brpr Group is a cutting-edge social media agency with an intimate understanding and expertise in social media,” said Steve Rifkind, one of the four entrepreneurs behind the spirit brand. “We are excited to have them as our social media agency of record for the Hard Rock Vodka brand.”
The premium vodka – imported from England, bottled in Rochester, N.Y., and distributed by Miami-based Southern Wine – was first made available in May in a few Hard Rock venues, which sold all of the stock on hand in three days. In addition to being sold at Hard Rock locations, the vodka will be available also at restaurants, bars and liquor stores that include Big Daddy’s, Crown Wine & Spirits and ABC Fine Wine & Spirits.
Growth potential for the brand is understood: Rifkind predicts 1 million cases of Hard Rock Vodka will be sold in four years, based on feedback received. In addition, Ultimate Beverages plans by January to launch four additional vodka flavors under Hard Rock and its own ultra premium vodka brand, Silver Dagger.
"Hard Rock enjoys a heritage as one of the most iconic brands in American history and their Vodka offering will maintain that impeccable standard. Steve Rifkind certainly adds the ‘it’ factor with a robust musical component that is only natural for a brand that has earned a reputation as being synonymous with America's rich musical history. Look for digital surprises that speak to a new generation that will mark a stark contrast between Hard Rock Vodka and any other spirit on the market in the coming months," explains The brpr Group Chief Creative Director Gerard Bush
Rifkind and his colleagues are confident that the Hard Rock name will give the brand an edge in the mature, competitive vodka marketplace, which constitutes about a third of all distilled spirits sales. Ultimate Beverages purchased the licensing rights to the Hard Rock name after about a year of negotiations.
About Ultimate Beverages
Headquartered in Boca Raton, Fla., Ultimate Beverages has licensed the Hard Rock brand from Hard Rock Spirits LLC. Ultimate Beverages was founded in 2009 to manufacture, produce, promote and distribute vodka and other spirits. Ultimate Beverages is fully integrated to evolve and redefine the premium spirits industry with its revolutionary approach and quality products.
About The brpr Group
The brpr Group (http://www.brprgroup.com) is the premier creative social media agency. Clients include big brands, small brands, politicians and high-profile individuals. The key to the agency’s successful social media initiatives is fusing knowledge and creativity. Visit them on Twitter @ThebrprGroup.