Domestic and General Assigns Barracuda Digital to Search Marketing Task for their Appliance Repair Website, Repair and Protect

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Following a competitive review of its PPC and SEO requirements, Domestic and General, one of the leading providers of warranty services and comprehensive product protection in the UK, has appointed Search Marketing specialists Barracuda Digital to provide them with a fully managed Search Marketing strategy.

David Reilly - Managing Director of Barracuda Digital

We chose Barracuda because we wanted to understand how to best optimise our search marketing strategy for our Repair and Protect website.

Barracuda Digital has been appointed to improve SEM Acquisition strategies including Organic Search rankings, Paid Search performance and call tracking for the company’s Repair and Protect website. The agency will utilise a range of strategies including implementing Call tracking, integrated Search Solutions, performance tracking, new content creation, online PR and robust inbound link-building.

Ben Rees, Digital Marketing Manager for Domestic and General says; “We chose Barracuda because we wanted to understand how to best optimise our search marketing strategy for our Repair & Protect website. We were extremely impressed with both the depth and breadth of knowledge, and their ability to present this to us in ways which we could easily implement.“

David Reilly, Managing Director of Barracuda Digital commented on the news saying; “We are very excited to be working with Domestic & General’s Repair and Protect website and understand clearly the ambitious targets the business has for Search Marketing to deliver against the growth targets over the next 12 months. We believe there is enormous potential for further customer growth volume in the appliance repair market through search engine activity and look forward to working with Domestic and General to deliver the results.’’

Performance based search consultancy, Barracuda Digital provide search engine marketing solutions for a range of high profile blue-chips clients including; Energy Helpline, The Caravan Club, Richer Sounds, Lloyd’s of London, The Whitestuff and Dune Shoes.

About Barracuda Digital
Barracuda Digital is a performance based search consultancy specialising in natural SEO consultancy, Paid Search Management, Social Media Acquisition, Analytics tracking, Facebook advertising and In-house SEO training . The business continues to build on its success by delivering highly targeted search marketing solution services, quality customer service and technological expertise for its broad range of blue-chip clients. Barracuda also prides itself on educating its clients on Best Practice SEO solutions through the deliver of its bespoke training and workshops.


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David Reilly

Ben Rees
Domestic and General
0044 (0)20 8879 8000
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