“Good Reasons” to Buy a Honda at Benson Honda

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New ad campaign focuses on the why and how behind a Honda purchase

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Benson Honda, a leading Honda dealer in San Antonio, is pleased to announce a new advertising campaign recently rolled out by Honda. The new ads will feature all the real-life reasons consumers look to Honda when purchasing a new vehicle. While Benson Honda knows many reasons to choose a Honda, the new campaign will be informative, entertaining and showcase rational reasons to purchase a Honda.

The campaign will combine television, Web videos and social media. The actor, Patrick Warburton can be seen poking fun at previous campaigns and being the man consumers will related to when researching their new vehicle purchase.

“We created a layer of honest that isn’t seen from most car manufacturers,” said RPA Senior VP-Group Creative Director Jason Sperling. “And, we show Honda’s many strengths in a way that cuts through the clichés and usual tactics.”

Web only videos have been released since the campaign’s recent September 12 launch. The videos will fit in well with today’s viral video savvy viewers. Benson Honda is confident this campaign will yield positive results for the San Antonio, TX Honda dealership and the stellar 2012 model lineup.

Honda fans can also turn to Honda’s Facebook page to join the conversations about the new videos and commercials. Comments left on the Facebook page will be entered for a chance to be read live by the actor. There is even an opportunity to win an award for the best comment.

Benson Honda, a premiere Honda dealer in San Antonio is looking forward to all the excitement the rollout of this ad campaign will create. For more information about the new 2012 Honda lineup, please visit http://www.bensonhonda.com


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Max Cain
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